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Objective
Responsibilities
Describe the principal duties expected of this role & quantitative aspects which signify its scope, such as volume, profit, budget
1.) Brand plans: Execute approved marketing activities for brands/products, particularly below-the-line programme(s). Plan, activate and monitor regular sampling programme(s) as appropriate for brands/products. Ensure core/major activities are evaluated and learning captures for future brand planning.
2.) Marketing insight: Monitor and report on brand health, including competitor monitoring, using agreed attributes and format. Use consumer insight to inform development of marketing programme(s) for brands/products. Provide market information with which to report on the performance of brands/products.
3.) Competitor monitoring: Track competitor activities in the Dairy sector and assist the Manager, Brands Group, in developing response strategies to protect the position of company Brands..
4.) Budget: Manage marketing budgets to execute annual activity plans for brands/products, on budget and on time. Monitor expenditure against agreed activities and provide regular reports to the Head, Marketing.
5.) Results: Execute below-the-line activities for brands/products and evaluate performance against activity objectives.
Qualification
Experience:
Knowledge:
Skills and Personal Attributes:
Interested and qualified candidates should send their CV's to: hrteam.nigeria@sosaconigeria.com Note: Candidates should endeavor to use the job title as the subject of the mail.
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