- Gathering market intelligence with regards to product specs demanded in the market.
- Focusing on local conditions and expectations,
- Observing consumer habits, physical environment which might affect our products (houses, electricity, climate conditions etc.),
- Defining how to tailor BSH products for target countries,
- Defining product needs, technical solutions and communication with TP/DE functions,
- Following up market developments and competitors’ products, making technical benchmarks.
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