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  • Posted: Sep 3, 2015
    Deadline: Sep 16, 2015
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    PZ Cussons Nigeria Plc is part of a multinational consumer goods business, PZ Cussons Plc. We manufacture and distribute some of the best loved brands in Nigeria, from Imperial Leather to Cussons Baby, Morning Fresh to Thermocool and Robb. We operate in five core categories - personal care, beauty, home care, food and nutrition and electricals. Worldwide PZ ...
    Read more about this company

     

    Regional Brand Manager- Home Care

    • Job Type Full Time
    • Qualification BA/BSc/HND
    • Experience 5 - 7 years
    • Location Not specified
    • Job Field

    Department - Marketing
    Location - Nigeria

    Job Purpose

    Utilise a thorough understanding of the African consumer, customer and competitor environment to develop compelling brand strategies, aligned to group brand strategies

    Reports to

    Regional Head of Category – Home Care

    Significant  Relationships (Internal & external)
    • Regional Marketing team
    • Brand Development & Activation Team
    • Cross-functional teams from Finance, Commercial, Supply Chain, HR, NPD, Consumer Insights, Digital
    • Advertising agencies & Service providers

    Key Accountabilities

    1. Contribute to the creation and development of brand strategy to grow brands market share volume/value and profitability; and oversee strategy implementation.
    2. Support the delivery of overall budgeted profitability of the brand by developing solid brand strategies that grow and sustain brand performance
    3. Monitor and report the regional brand’s performance through brand health indicators (NNS, GM, MC) and key consumer KPIs (awareness, trial, attribute rating etc.)
    4. Explore & exploit new growth opportunities for the brand.
    5. Initiate and lead the NPD process ensuring that its requirements are managed and delivered according to targets with clear hand over to CBUs at Gate 2
    6. Collate local consumer insights and output from research plans to feed into the development of the brand strategy
    7. Define pricing policy for products within the brand portfolio in the Region
    8. Develop regional communication material aligned to the brand strategy and that support the delivery of CBU brand plans
    9. Participate actively in company-wide initiatives as required – e.g. Margin Improvement
    10. Proactively identify sources and resource needs to support brand growth

    Job Context & Special Features:
    May require
    • Significant in-country and regional travel
    • International travel
    • Flexibility to work on weekends

    Qualification , Experience & Competencies
    • Bachelor Degree
    • 5-7 years demonstrated experience in Brand Management
    • Professional Qualification in Marketing is essential
    • IT savvy including the use of MS Office Suite of Applications

    Capabilities/Technical skills
    Consumer Champion
    • Insight generation (Developed)
    • Communication (Proven strength)
    • Digital (Proven strength)

    Brand Champion
    • Brand propositions (Developed)
    • Strategy (Developed)

    Profit and Growth Champion
    • Commercial delivery (Proven strength)
    • RTM (Proven strength)

    Innovation Champion
    • Innovation (Developed)
    • NPD and PLM (Proven strength)

    Business Leader
    • Personal leadership (Developed)
    • Personal drive (Developed)
    • Talent development (Developed)

    go to method of application ยป

    Regional Brand Manager- Home Care

    Department - Marketing
    Location - Nigeria

    Job Purpose

    Utilise a thorough understanding of the African consumer, customer and competitor environment to develop compelling brand strategies, aligned to group brand strategies

    Reports to

    Regional Head of Category – Home Care

    Significant  Relationships (Internal & external)
    • Regional Marketing team
    • Brand Development & Activation Team
    • Cross-functional teams from Finance, Commercial, Supply Chain, HR, NPD, Consumer Insights, Digital
    • Advertising agencies & Service providers

    Key Accountabilities

    1. Contribute to the creation and development of brand strategy to grow brands market share volume/value and profitability; and oversee strategy implementation.
    2. Support the delivery of overall budgeted profitability of the brand by developing solid brand strategies that grow and sustain brand performance
    3. Monitor and report the regional brand’s performance through brand health indicators (NNS, GM, MC) and key consumer KPIs (awareness, trial, attribute rating etc.)
    4. Explore & exploit new growth opportunities for the brand.
    5. Initiate and lead the NPD process ensuring that its requirements are managed and delivered according to targets with clear hand over to CBUs at Gate 2
    6. Collate local consumer insights and output from research plans to feed into the development of the brand strategy
    7. Define pricing policy for products within the brand portfolio in the Region
    8. Develop regional communication material aligned to the brand strategy and that support the delivery of CBU brand plans
    9. Participate actively in company-wide initiatives as required – e.g. Margin Improvement
    10. Proactively identify sources and resource needs to support brand growth

    Job Context & Special Features:
    May require
    • Significant in-country and regional travel
    • International travel
    • Flexibility to work on weekends

    Qualification , Experience & Competencies
    • Bachelor Degree
    • 5-7 years demonstrated experience in Brand Management
    • Professional Qualification in Marketing is essential
    • IT savvy including the use of MS Office Suite of Applications

    Capabilities/Technical skills
    Consumer Champion
    • Insight generation (Developed)
    • Communication (Proven strength)
    • Digital (Proven strength)

    Brand Champion
    • Brand propositions (Developed)
    • Strategy (Developed)

    Profit and Growth Champion
    • Commercial delivery (Proven strength)
    • RTM (Proven strength)

    Innovation Champion
    • Innovation (Developed)
    • NPD and PLM (Proven strength)

    Business Leader
    • Personal leadership (Developed)
    • Personal drive (Developed)
    • Talent development (Developed)

    Method of Application

    Qualified candidates should send CV to recruitmentNG@pzcussons.com

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