Job Purpose
Ensure that set objectives for Digital marketing are achieved. The manager will oversee the social media strategy of the company in addition to developing and managing digital marketing campaigns for all departments of the company. Accountability for the role also includes social media strategy development, implementation and compliance. The Manager is also expected to set the parameters for driving digital media planning, buying, monitoring and compliance, based on the realities of the market and digital/social media space.
Key Accountabilities
Agency Management
- Manage the agency and assess their input to digital media planning by ensuring that the following elements are comprehensively consider in digital media plans:
- Digital and social Media scene analysis
- Competitive analysis
- Digital Media strategy and plan
- Digital media buying and control methods
- Compliance analysis
- Review of innovative digital media ideas for efficiency and effectiveness
- Leading the agency to achieve the goals of the company
- Budget optimization strategy and monitoring
Digital and Social Media Management
- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Design, build and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Devising strategies to drive online traffic to the company website.
- Tracking conversion rates and constantly updating the company social media presence;
- Responsible for content marketing strategy
- Evaluating customer research, market conditions and competitor data.
Reporting and Control
- Render weekly, monthly and quarterly plan for Digital/social media
- Render weekly compliance analysis
- Render weekly, monthly and quarterly social media spend
- Render periodic competitor analysis
- Report spend per product and service category and Revenue performance monitoring versus investment on social media
- Prepare executive summary of social media scene.
Social Media Strategy and Plan Implementation
- The Digital Media Manager is required to provide expert support to the Senior Manager – Media and Supply Chain Management on all media price negotiations for social media to align with company’s objective of least cost but creative planning and buying in the digital space.
- Review the plans and schedules with detailed attention to:
- Budget allocation by product and service
- Digital channel selection rationale based on product/service objectives/target consumers
- Set campaign objective assessment parameters based on KPIs
- Provide detailed insight on the prevailing audience product/media consumption habit.
- Obtain digital media schedule approval from Head of Media, VP Marcomms and Chief Commercial Officer
- Ensure that approved media schedules are sent to independent media monitoring agency for compliance tracking. This should be done through Airtel appointed social media planning and buying agency.
Competitor & Market Analysis
- Monitor competitors on all platforms
- Trend analysis on competitors’ digital initiatives versus Airtel
Deliver on Key Performance Indicators
- Conversion rate
- Search engine ranking
- Corporate reputation
- Time spent on site
Social Media Compliance Review and Control for Payment
- Review Agency invoices and third party documents accompanied with compliance reports for payment with attention to the following parameters:
- Plan vs carried actual as reported by Google analytics.
- Adjustments of invoices to match monitoring reports.
- Confirmation of third invoices accuracy and attachment to final invoice from Agency to Airtel
- Follow-up with Payables for invoices sign-off by Head of Brand & Communication and Chief Marketing Officer.
- Advice Agency upon payment and by extension mediates on delayed payments to media partners who may be aggrieved or threatened to discontinue brand exposure in social media.
Customers Management
Gmail
Yahoomail