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  • Posted: Sep 19, 2014
    Deadline: Not specified
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    Guinness Nigeria is the story of a truly successful company with a rich heritage and a great track record of growth and strong performance. Guinness Nigeria is not only regarded as an iconic African company, renowned internationally for its brands of unmatched quality, but also as a company that believes in enriching the communities within which it operates,...
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    Assistant Brand Manager - Guinness

    AutoReqId: 43343BR
    Function: Marketing
    Location: Lagos
    Reports To: Senior Brand Manager - Guinness

    Context/Scope
    Guinness Nigeria plc is a strategically important market for Diageo and for the Global Guinness Portfolio being one of the most competitive globally.

    Purpose of Role

    •     To support the design and implementation of Brand strategies in order to achieve targeted profit, market share and volume objectives in the Guinness category
    •     To develop and execute brand building activities and projects within the Guinness brand team.

    Dimensions:

    •     Develops & executes plans against strategic growth opportunities.
    •     Maintains business critical controls & compliance documentation
    •     Is responsible for embedding and day to day management of SmartBrand Approvals and implementation of the Digital Code of Marketing Practice.

    Financial
    Support the Guinness team in the Management and accountability for implementation of A&P spend across portfolio, efficiencies and evaluation across all activities.

    Market Complexity
    Work across all Nigeria to drive growth and profitability and to deliver market share

    Leadership and Functional Responsibilities
    The role holder will work with the other members of the Guinness Team to deliver the Big Ideas/Growth Drivers initiatives

    Top 3 Accountabilities
    Play a supporting role in the following activities:

    •     Support the development of GAME Plans for Guinness in Nigeria and the execution of all Guinness brand initiatives.
    •     Brand and Commercial execution including evaluation of Big ideas/Growth Drivers initiatives for the brand.
    •     Significant contact with cross-functional teams e.g. Sales,trade marketing,procurement and suppliers of marketing services in the delivery of brand initiatives

    Qualifications and Experience Required

    •     Bachelors
    •     3 – 5 years relevant experience
    •     Strong interpersonal skills to build good working relationships across all functions and markets
    •     Convincing personality, good planner, self –starter and committed to results
    •     Good communication and presentation skills
    •     Commercial acumen, confident, enthusiastic and persuasive
    •     Attention to details/Good Project Management Skills

    Method of Application

    Interested and suitably qualified candidates should click here to apply online.

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