Media Vacancy at Lagos Business School

Job description

Manage the institution's website for usability and effectiveness, ensuring timely, accurate and up-to-date content. Publish content uploaded by content owners in various units
Manage and resolve queries from content owners as requested by the relevant units
Monitor the website for traffic and usage patterns, and provide data to improve effectiveness and meet communication goals
Develop and manage online advertising campaigns for the institution to meet expected objectives
Develop and implement a social media strategy to help the institution reach its goals
Identify social media contributors and ambassadors within and outside the institution, and work with them to help the institution reach its goals
Work with others in the team to create and share content for driving engagement with key publics on social media
Monitor social media and respond appropriately to threats and opportunities
Educate new users to social media within the community, and drive a culture of social media excellence
Drive the content sourcing and publishing of the School’s quarterly newsletter
Drive and supervise the production of visual and audio-visual content (photographs and videos) to ensure highest quality standards are achieved

KEY PERFORMANCE INDICATORS

Monthly increase in website traffic generally, and from outside Nigeria specifically
Sustained higher audience engagement on social media
Increase in the number of links to the website from international organisations' sites
Increase in the volume of downloaded materials from the website
Increase in the volume of shared pages from the website

TECHNICAL/ GENERAL COMPETENCIES

In-depth knowledge and passion for social and digital media
Excellent written and verbal communication skills
Ability to manage multiple projects and work under tight deadlines
Excellent interpersonal skills and ability to interact at all levels in the organisation
Creative thinker able to set strategy to action and show results
Self-motivated with a zeal for continuous professional improvement
Knowledge of PR and brand communication
Knowledge of Adobe Photoshop and other content management tools
Good working knowledge of Microsoft Office tools
Knowledge of SharePoint and HTML will be an added advantage

QUALIFICATIONS

Bachelors’ degree in any related discipline.

EXPERIENCE

Minimum of 3years experience in a similar role

Digital Media Specialist