Career Opportunities at Duplo

• This is a unique opportunity. You'll have the responsibility and resources to take a significant part in the creation of a paradigm-changing product that will impact millions.
• As the Growth Marketing Specialist, your role will be to find the right channels and strategies to increase our customer base and increase our revenue.
• In this role, you will work closely with the Head of Growth and Marketing to run and manage online and offline campaigns, including running experiments across the funnel to increase uptake of the product and improve our conversion rate.
• You will also be responsible for tracking, monitoring, and reporting on the marketing activity.

Responsibilities:

• Strategize, develop, execute, and monitor short- and long-term multi-channel campaigns to drive brand awareness, user acquisition, and conversion.
• A/B test and continually measure the performance of campaigns.
• Identify new online and offline channels and advertising tactics to encourage business growth including events, partnerships, and community-based activities.
• Work with other teams (Product, Sales/Business Development, Customer Support) to establish strategies to support Duplo’s growth goals
• Map out user journeys to inform Duplo’s marketing and communications strategies
• Analyze data to monitor performance and uncover areas for improvement
• Stay up-to-date with market trends and developments and generate new ideas to draw our audience's attention

Requirements:

• At least 4-6 years marketing experience, ideally at a high-growth startup
• Fluent in digital marketing with experience running and optimizing campaigns on LinkedIn, Google, Meta, Twitter, etc.
• Experience with web analytics, A/B testing, email, and paid offline media channels
• Highly analytical and able to derive meaning from data through testing and optimization
• Up-to-date with the latest trends and best practices in marketing and measurement
• Strong sense of ownership and determination to get things done.
• Exceptional communicator (written and oral) with strong interpersonal skills
• Can-do attitude with a willingness to roll up your sleeves and figure it out
• Great organizational skills, ensuring nothing falls through the cracks
• Be emotionally intelligent, humble, and excited to work within a team with a diverse set of experiences, backgrounds, and skills

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Job Overview:

• Duplo is a Lagos-based fintech startup that enables businesses in Africa to digitize their receivables and payables, reduce time-to-cash, lower transaction costs, and generate more revenue from their business customers.
• We want to make B2B payments as simple as P2P payment apps. Most business payments in Africa are made offline….yikes. We are on a mission to transform this. We are backed by top investors including Tribe Capital, Commerce Ventures, Liquid2 Ventures, Basecamp Fund, Soma Capital, YCombintaor, Oui Capital, and others.
• This is a unique opportunity. You'll have the responsibility and resources to take a significant part in the creation of a paradigm-changing product that will impact millions.

Responsibilities:

• Design and implement testing plans for products
• Draft quality assurance policies and procedures.
• Identify procedures and scenarios for the quality control of products and services
• Perform product reviews and inform the development team of defects and errors
• Communicate quantitative and qualitative findings from test results to the development team
• Monitor efforts to resolve product issues and track progress
• Ensure that the final product satisfies the product requirements and meet end-user expectations
• Spot areas for improvement to enhance the product's efficiency
• Research the current market for similar products and compare results
• Documents found bugs and other software issues, and write reports detailing these issues and the potential problems they may create. 
• Develop and execute test plans to ensure that all objectives are met.
• Implement and monitor test scripts to assess functionality, reliability, performance, and quality of the service or product.
• Recommend, implement, and monitor preventative and corrective actions to ensure that quality assurance standards are achieved.
• Ensure that user expectations are met during the testing process.
• Investigate customer complaints and product issues.
• Ensure ongoing compliance with quality and industry regulatory requirements.
• Perform other functions related to Service Management.
• Designing test automation strategy, automating and maintaining  UI and API regression tests

Technical & Professional Requirements:

• 4+  years of experience in a similar role.
• Experience in drafting quality assurance policies and procedures.
• Experience with test automation(use of tools such as Selenium, Cyress, Webdriver IO)
• Experience in writing quality test plans, test cases, bug reports and test reports.
• Experience in quality inspection, auditing, and testing.
• Excellent communication skills, both written and verbal.
• An execution mindset, good analytic skills and a team-play attitude.
• Prior experience working in fintech is an advantage.