Jobs at Ascentech Services Limited

Purpose:

• To define brand strategy and architecture, analyze market/ customer trends and competition, provide inputs into developing new products within the limits of category business plan with the objective of enhancing brand market share, sales volume and profitability. End-to-end responsibility for the brand. 

Areas of Responsibility:

Brand Planning: 

• Prepare brand architecture (target markets/ group, products, launch and phase out support); 
• Conduct competition analysis for market practices in supporting brand (promotions/ activations); 
• Plan for brand initiatives based on growth prospects and gaps in current portfolio; 
• Share plan with Media/ MR team and seek inputs on related activities/ cost/ calendar;
• Conduct overall analysis on marketing spends for the brand in order to ensure achievement of brand market share and health index.

Brand Communication, Development and Execution:

• Provide briefs to agency based on brand architecture (consumer/ product attributes, differentiation, competition etc.); 
• Review concept/ routes options prepared by agency; Coordinate for research of identified route options; 
• Analyze feedback and shortlist route; Review scripts prepared by agency; Conduct script/ animations research; Analyse feedback; 
• Select production house for ad creation; Participate in pre-production meetings to provide insights; Monitor and review ad production; 
• Monitor effectiveness of brand communicate post deployment in order to ensure effective brand awareness and recall.

Portfolio Planning:

• Conduct industry analysis on products, competition players, growth segments, emerging segments etc.; 
• Identify gaps and white spaces in current portfolio; 
• Plan for introduction of new products in portfolio/ initiatives for products in current portfolio in order to ensure portfolio meets the requirements of market/customers.

Packaging Development:

• Prepare packaging brief with inputs on target group, market, competition, differentiation etc. to develop superior packaging structures in design.
• Pack test with consumers on likability and purchase intent. Projects to adhere to benchmark costs.

Trade Promotion: 

• Coordination with trade promotion & Sales vertical for brand schemes.

Brand Plan Review:

• Monitor and review progress of brand against defined plan (using Research Agency data, Brand track etc.); 
• Analyze competition performance; Discuss findings with HO and identify actions/ initiatives for market, manufacturing and product development in order to ensure performance of brand as per plan.

Consumer Promotion:

• Monitor and review implementation in order to create effective pull for products by the consumer in the market.

Market Research Conceptualization, Execution & Findings Implementation:

• Analyse data and identify key trends/ correlations from the MR report prepared by agency; Identify key action points and share with relevant functions (PD/ Packaging etc.);
• Share findings with marketing head and finalize initiatives to be taken up for alignment of initiatives with consumer/ market requirements.

Media Implementation:

• Discuss brief with media team/ agency and explain script; In cases interact with media partners and review media innovation if any; 
• Evaluate initiatives with Media Team performance and identify reason for success/ failure in order to ensure effective brand awareness and recall.

New Product/ Product Extension Planning, Development and Launch:

• Gather input on new product from usage and attribute study for the category/ products; 
• Identify new product positioning/ story and directional product/ emotional attributes; 
• Prepare and provide new product brief (market size, competition, flavors, grammages, differentiation etc.) to PD; 
• Test prototype samples and provide inputs to PD team during development phase; Coordinate for CPT with MR/ PD team; Analyze CPT results;
• Evaluate financials and discuss with PD/ Manufacturing in case of issues; 
• Present product for approval to HOD & Leadership; In Order to ensure successful launch of new product/ extensions in the market.

Operating Network

• External: Creative agency; Packaging agency; Activation agency; Media agency; Research agency
• Internal: Marketing, Manufacturing, Finance, Procurement, Research, Product Development, Quality, R&D, Legal, TM, Sales & Logistics team

Education & Relevant Experience 

• MBA in marketing from Tier I Top Management Institute with experience in FMCG business.
• Experience in Brand Management/Category management is must.
• Knowledge and Business Understanding-
• Experience in Food & Beverage - Consumer Brands is a plus.
• Experience in Sales, managing agencies is a plus. 
• Strong Experience in Brand Management (product, price, promotion, placement) managing a brand and showing demonstrated success growing the brand, market share, equity. 
• Knowledge of statutory compliance related to the category products (legal declarations/ implications);
• Basic knowledge of category/ product specific manufacturing process and technology;
• Basic knowledge of finance (overhead/ revenue apportionment, budgeting, product pricing etc.)

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PURPOSE

• fill prescriptions from dentists to construct appliances for straightening teeth and repairs dentures, bridges, crowns, and other artificial tooth-replacement devices.

KEY RESPONSIBILITIES

• Reads prescriptions or specifications and examines models and impressions to determine the design of dental products to be constructed. Fabricates, alters, and repairs dental devices such as dentures, crowns, bridges, inlays, and appliances for straightening teeth.
• Tests appliances for conformance to specifications and accuracy of occlusion using articulators and micrometers.
• Places tooth models on apparatus that mimics bite and movement of patient’s jaw to evaluate functionality of model. Melts metals or mixes plaster, porcelain, or acrylic pastes, and pours materials into molds or over frameworks to form dental prostheses or apparatus.
• Prepares metal surfaces for bonding with porcelain to create artificial teeth using small hand tools. Removes excess metal or porcelain, and polishes surfaces of prostheses or frameworks using polishing machines.
• Creates a model of patient’s mouth by pouring plaster into a dental impression and allowing plaster to set. Loads newly constructed teeth into porcelain furnaces to bake the porcelain onto the metal framework.
• Builds and shapes wax teeth using small hand instruments and with information from observations or dentists’ specifications.

SKILLS REQUIRED

• Ability to work with plaster, wax, porcelain, plastic, gold, and other metals.
• Experience using hand tools for carving and shaping and electric drills, presses, lathes, and high-heat furnaces for completing dental pieces.
• Good vision and color sense.
• Ability to stand for long periods of time.
• Excellent manual dexterity and visual acuity required.
• Artistic aptitude for detailed and precise work.

EDUCATION AND EXPERIENCE

• BSC/HND in Dentistry or other related field
• Completion of a certified dental lab technology program
• Knowledge of dental anatomy and terminology
• Experience working in a dental lab setting
• Detail-oriented with good manual dexterity
• Ability to read and interpret dental prescription forms and work orders
• Strong communication and problem-solving skills

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Responsibilities

• Develop and establish instrument requisitions and specifications.
• Ensure to determine inconsistencies and issues present on equipment parameters or P&IDs at design phase.
• Develop electronic copies of instrument parameters and relate text files of database information.
• Analyze instrument-and-control segment of supplier bids and participate in the selection process of the supplier.
• Review the design of the instrument and control for adherence to customer needs and applicable codes.
• Identify the need for instrument revisions on the basis of equipment specification revisions.
• Interact with the fabricator across the fabrication phase of instrument-and-control issues in the project.
• Inspect control-and-instrument site construction, fabrication, and equipment for compliance with applicable codes and project requirements.
• Evaluate and recommend solutions for technical issues in the control and instrument area.
• Coach and train equipment engineers associated with the instrument as well as control deliverables.
• Perform in cooperation and effectively with all team members.
• Comply with all established procedures and guidelines related with instrument engineering.
• Check the performance of others required for technical accuracy.
• Convey prime decisions made on instrument engineering projects to others.

Requirements

• B.Sc./ B.Eng./ B.Tech or HND in Electrical Engineering
• 5-15years of experience as an Electrical Instrumentation Engineer in a manufacturing or packaging firm
• Good engineering practice and ability to use measuring equipment
• Good Microsoft Office/IT experience, MS Office
• Knowledge of Siemens PLC and drivers
• Maintenance of all kind of motor-AC/DC/SEMO/ cranes and forklift
• Knowledge of preventive/predictive/Target base and breakdown maintenance, planning and activities.
• Maintenance and troubleshooting of all industrial equipment’s like: Temp Sensor, Pressure Sensor, Heater, Drive, Encoding, Hydraulic and pneumatic system Etc.

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Responsibilities

• Develop and execute comprehensive digital marketing strategies to promote our healthcare services, including hospitals, clinics, and specialized treatment centers.
• Manage all digital marketing channels, including social media, email marketing, content marketing, SEO, SEM, and PPC campaigns.
• Create and curate engaging content for our website, blog, social media platforms, and email newsletters to attract and retain patients.
• Monitor and analyze the performance of digital marketing campaigns using analytics tools, such as Google Analytics, to optimize performance and maximize ROI.
• Collaborate with internal teams, including marketing, medical, and IT departments, to align digital marketing initiatives with business objectives and patient needs.
• Stay up to date with the latest trends and best practices in digital marketing, healthcare regulations, and patient privacy laws to ensure compliance and innovation.
• Conduct market research and competitor analysis to identify opportunities for growth and differentiation in the healthcare market.
• Work closely with graphic designers, content creators, and external agencies to produce high-quality digital assets, such as images, videos, and infographics.
• Content creation and management of all social media platforms and
• Develop and maintain strong relationships with key stakeholders, including healthcare professionals, patients, and community organizations, to enhance brand reputation and patient satisfaction.
• Provide regular reports and insights to senior management on digital marketing performance, key metrics, and recommendations for improvement.

Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience in digital marketing, preferably in the healthcare or pharmaceutical industry.
• Strong understanding of digital marketing tools and platforms, including social media management tools, email marketing software, and CMS platforms.
• Excellent analytical skills and the ability to interpret data to drive informed decision-making.
• Creative mindset with the ability to develop innovative digital marketing campaigns that resonate with target audiences.
• Exceptional communication skills, both written and verbal, with the ability to articulate complex ideas clearly and concisely.
• Ability to work effectively in a fast-paced, collaborative environment with multiple stakeholders and competing priorities.
• Experience with healthcare regulations, patient privacy laws, and medical terminology is a plus