Style Writer at Ruff n Tumble

Location: Ikeja, Lagos

Responsibilities

• Research industry-related topics (combining online sources, interviews and studies)
• Write clear marketing copy to promote our products
• Prepare well-structured drafts using Content Management Systems
• Write, Proofread and edit blog posts before publication
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed.
• Work with graphic designers, videographers, to create content.
• Formulating a cross-platform content strategy.
• Provide editorial, creative and technical support to team members.
• Track web analytics to ascertain content engagement levels.
• Manage content across all platforms, including email and social media
• Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific.

Requirements

• Candidates should possess a Bachelor's Degree
• Minimum of 3 years' experience in a marketing or brand management role.
• Experience in the fashion industry would be an advantage.
• Possess strong communication skill in English language and is able to translate for marketing collaterals.
• Proactive, result-driven and presentable.
• Analytical minded, effective communication and interpersonal skills.