Social Media Strategist at TATAgency Limited

Job Description

• As a Social Media Strategist, you will be responsible for managing all social media channels, creating engaging content, and driving brand awareness and engagement across various platforms.

Responsibilities

• Develop and implement a comprehensive social media strategy to increase brand visibility, engagement, and conversion.
• Manage and oversee all social media accounts, including Facebook, Instagram, Twitter, TikTok, Threads, LinkedIn, and YouTube.
• Create and publish engaging content, including text, image, and video posts, that aligns with brand identity and resonates with our target audience.
• Monitor social media channels for comments, messages, and mentions, and respond to inquiries and engage with followers in a timely and professional manner.
• Analyze social media metrics and performance data to track the effectiveness of campaigns and identify areas for improvement.
• Collaborate with cross-functional teams, including marketing, sales, and product development, to align social media efforts with overall business objectives.
• Stay up-to-date with industry trends, best practices, and emerging technologies in social media marketing.

Qualifications

• Bachelor's Degree in Marketing, Mass Communication or any related field.
• Proven experience as a Social Media Manager or similar role, with a track record of successfully managing social media accounts and campaigns.
• Proficiency in social media management tools, analytics platforms, and scheduling software.
• Excellent written and verbal communication skills, with a keen eye for detail and creativity.
• Strong understanding of social media trends, algorithms, and best practices.
• Ability to multitask, prioritize, and meet tight deadlines in a fast-paced environment.
• Experience with graphic design and video editing software is a plus.