Social Media Manager at Kloverharris Limited

RESPONSIBILITIES

• Perform research on current benchmark trends and audience preferences.
• Design and implement social media strategy to align with business goals.
• Set specific objectives and report on ROI
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
• Solid knowledge of SEO, keyword research and Google Analytics
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Oversee social media accounts' design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications
• Meet weekly and monthly social media objectives, create and implement monthly campaigns, and analyze excellent reports.
• Monitor and manage social media mentions, including responding to customer inquiries, concerns, and feedback promptly.
• Research industry trends and competitors to stay up-to-date with the latest social media best practices and make recommendations to improve the company's online presence. Work with the marketing team to identify new opportunities for social media integration with the company's marketing campaigns, including events, content, and promotions.

EDUCATION AND QUALIFICATIONS

• BSc/HND in Marketing, Mass Communications, or related field
• Expertise in social media platforms such as Facebook, Twitter, Instagram, Linkedln, and others

REQUIREMENTS AND SKILLS

• Minimum of 3-5years of experience in managing social media platforms.
• Proven work experience as a social media manager
• Hands on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication, analytical and multitasking skills
• Strong writing and editorial skills, with experience in creating compelling content for social media platforms.
• Excellent reporting skills, with the ability to translate data into actionable insights.
• A team player, with excellent collaboration skills between internal teams and external stakeholders.
• Ability to work under tight deadlines and handle multiple projects and tasks simultaneously.
• Knowledge of social media advertising, lead generation, and paid campaigns.