Social Media Manager at Chem Health and Diagnostics Centre

JOB DUTIES

• Review social media channels for any overnight activity, including comments, messages, and mentions and fill in your report. 
• Engage with followers by responding to comments, messages, and inquiries in a timely and professional manner.
• Monitor industry news and trending topics to identify opportunities for relevant and timely content.
• Create and schedule social media posts for the remainder of the day, ensuring a consistent presence across platforms.
• Collaborate with internal teams to gather content ideas, news updates, and patient testimonials for upcoming posts.
• Conduct keyword research and optimize social media content for search engine visibility and discoverability.
• Review the day's social media performance metrics, including engagement, reach, and audience growth.
• Analyze data to identify trends, insights, and areas for improvement in content strategy and audience engagement.
• Kickstart the week with a team meeting to discuss upcoming content, campaigns, and priorities.
• Review the content calendar for the week and make adjustments as needed based on current events or industry trends.
• Plan and schedule social media posts for the week ahead, ensuring alignment with overall marketing objectives.
• Conduct a weekly performance review to assess the success of social media campaigns and content initiatives.
• Compile a weekly report summarizing key metrics, achievements, and areas for improvement.
• Brainstorm ideas for future content and campaigns based on insights gathered throughout the week.

RESPONSIBILITIES

• Develop and execute social media strategies to enhance brand visibility, engagement, and reach within the medical/health industry.
• Create compelling and informative content for various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
• Monitor social media channels for trends, discussions, and relevant news related to the medical/healthcare industry.
• Manage the social media content calendar, ensuring timely and consistent posting of content that aligns with company goals and objectives.
• Engage with followers, respond to comments, and address inquiries or concerns in a timely and professional manner.
• Collaborate with internal teams, including marketing, communications, and healthcare professionals, to develop content and campaigns that resonate with our target audience.
• Analyze social media metrics and performance data to evaluate the effectiveness of campaigns and make data-driven recommendations for improvement.
• Stay up-to-date on industry trends, best practices, and emerging technologies in social media marketing and healthcare communication.