Social Media Executive at Mark Calthers

The Role :

• We are seeking a creative, strategic, and highly motivated Social Media Executive to join our marketing team.
• The successful candidate will be responsible for developing and implementing our social media strategy in order to increase our online presence and improve our marketing and sales efforts.
• You will be working closely with the marketing and sales departments.

What we are looking for :

• Proven work experience as a Social Media Executive or similar role.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and other social media best practices.
• Understanding of SEO and web traffic metrics.
• Experience with doing audience and buyer persona research.
• Good understanding of social media KPIs.
• Familiarity with web design and publishing.
• Excellent multitasking skills.
• Critical thinker and problem-solving skills.
• Team player.
• Good time-management skills.
• Great interpersonal, presentation, and communication skills.
• BSc degree in Marketing or relevant field.

  Desirable Skills:  

• Experience with visual communication principles.
• Familiarity with web design and content management systems.
• An ability to identify target audience preferences and build content to meet them.
• Fine attention to detail.
• Analytical mindset and critical thinking.

Responsibilities :

• Develop, implement, and manage our social media strategy.
• Define most important social media KPIs.
• Manage and oversee social media content.
• Measure the success of every social media campaign.
• Stay up to date with the latest social media best practices and technologies.
• Use social media marketing tools such as Buffer, Hootsuite, etc.
• Work with copywriters and designers to ensure content is informative and appealing.
• Collaborate with Marketing, Sales, and Product Development teams.
• Monitor SEO and user engagement and suggest content optimization.
• Communicate with industry professionals and influencers via social media to create a strong network.
• Provide constructive feedback.