Senior Marketing Manager at SENCE Nigeria

Job Description

Key responsibilities and activities include:

• Consumer insight: The ability to generate consumer insights consistently and trends that drive category, portfolio and brand strategies and plans in order to create and maintain competitive advantage.
• Strtegic thinking: The ability to create and embed a clear strategy for sustainable and profitable growth of the brand and which provides direction for annual brand plans and activity plans.
• Financial understanding: The ability to optimise portfolio and brand profitability in a sustainable way and understand the key levers to achieve this.
• Communication strategy and planning (includes media and activity planning): The ability to develop effective activity plans covering the key consumer touch points.
• Inspiring agencies to deliver great work: The ability to develop creative strategic briefs to inspire the delivery of great work that will drive growth for the brand.
• Commercial understanding (sales,rebates, deals etc): The ability to understand the company's route to market, channel and consumer strategies and their implications in order to incorporate this into brand strategies and plans.
• Execution excellence (includes project management): The ability to consistently ensure world class execution of all ATL and BTL brand activations (on time, on budget, on strategy and on target) to achieve the desired impact.
• Innovation: The ability to inspire, grow, lead and manage a team to ensure marketing and customer marketing strategies and activities are implemented in full, on time and on budget.
• Localisation: The ability to take globally developed guidelines and toolkit to implement a relevant local approach.
• Budget management: The ability to effectively manage an annual A&P budget to ensure the investment is in line with the key brand strategies and objectives.

Requirements

Below are the Knowledge, skills and ability required:

• University degree with a major in marketing
• Minimum of 8 years Brand management experience with demonstrated career progression
• Experience in ATL (digital & PR/influencers is a must) and BTL (experiential, POS activation)
• Relevant experience in FMCG in Nigeria is a must; experience in Spirits/Beverages industry is a strong plus
• Team leader with demonstrated success in managing team
• Experience in premium brands development in a structured multinational context
• Digital and influencer marketing expertise is a strong plus

Skills required

• Strategic innovative thinker with strong operational capabilities
• strong analytical capability
• Trade marketing capabilities in on and off trade channels
• Market research and consumer insights driven
• Brand profitability and A&P budget management
• Microsoft Office Suite proficiency
• Passionate about the Spirits industry
• Ability to work autonomously and managing priorities
• Executional excellence and attention to details
• Customer and result oriented
• Good project management skills
• Team leader and strong team player
• Pragmatic/hands on approach/proactive
• Flexible, but firm when necessary
• Strong interpersonal, communication and influencing skills