Senior Manager - Market Development at MTN Nigeria

Mission:

• To efficiently define and manage Fixed broadband channels and market development objectives.
• Develop and coordinate the execution of efficient GTM and partner management strategies to drive sustainable growth in value and volume growth for the fixed broadband business objectives.

Description:

• Manage the performance measurement and monitoring of Fixed broadband propositions, promotions, and activities to ensure that they adhere to the business plan and provide feedback to senior management as requested.
• Develop competitive broadband strategies for MTN Broadband product plans, solutions, and value propositions.
• Review the feasibility assumptions used versus actual behavior in the market after the launch of a product, promotion, or activity.
• Ensure the integrity of broadband financial modeling projects.
• Ensure quality assurance for all business plans, product analysis, and data generated for reporting.
• Review and assess competitive price reaction scenarios.
• Manage ad hoc projects as directed by the GM/CBBO.
• Establish a commercial footprint for various channels that shadow the network roll-out.
• Execute strategies for effective market penetration based on existing channels.
• Execute strategies to optimize channel performance based on assessments and reports.
• Oversee the initiation and management of sales activation at identified key retail points.
• Ensure trade programmes meet business objectives and trade channel requirements.
• Manage the development of relevant visibility solutions to support sales and marketing Programmes
• Coach and train direct reports to ensure understanding of the objectives and goals of the department, awareness of set targets and requirements, and regular review of their training needs.
• Review the performance of individual team members and complete appraisals in accordance with the employee performance appraisal procedures and time schedules.

Education:

• A first degree in Marketing, Engineering, Business Management, or a related discipline
• A Master’s degree, preferably an MBA, will be an advantage.
• Fluent in English

Experience:

9 - 17 years working experience which includes:

• Manager track record of at least 3 years in the relevant sector or industry
• 3 years’ experience in business performance reporting, financial analysis, and business development
• Work experience across diverse cultures and geographies is advantageous.