Rentpady Marketer at NextPayDay

• As a Rentpady Marketer, you will play a crucial role in promoting and driving awareness for our rent subsidy product, ensuring that it reaches the target audience effectively.
• This role involves developing and executing marketing strategies, collaborating with cross-functional teams, and analyzing campaign performance to maximize the impact of the rent subsidy offering.

Key Responsibilities:

• Conduct thorough market research to identify target audiences, understand competitor offerings, and assess market trends in the rent subsidy space.
• Establish brand stalls and stands in market places creating awareness
• Develop comprehensive marketing strategies to promote our product, Rentpady, encompassing online and offline channels.
• Plan and execute marketing campaigns to raise awareness and drive sign-ups for the product.
• Work closely with the sales team, and customer support teams to ensure alignment in messaging and strategy.
• Develop compelling and informative content for various channels, including social media, blogs, emails, and promotional materials.
• Utilize digital marketing channels such as social media advertising, search engine optimization (SEO), and email marketing to reach the target audience.
• Identify and coordinate participation in relevant events, sponsorships, and partnerships to increase program visibility.
• Develop strategies to engage with current and potential customers, fostering a sense of community and loyalty.

Qualifications and Skills:

• SSCE holders can apply
• OND/HND in Marketing, Business, or a related field.
• Proven experience in marketing, preferably in the Fintech is an added advantage
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Creativity and the ability to develop engaging content.
• Ability to work independently and collaboratively in a fast-paced environment.
• Familiarity with market research techniques.