Regional SME Sales Coordinator at Fidelity Bank

Job Objective(s)

• Grow SME deposit volume and risk asset volume, whilst ensuring the sustained growth and development of the SME Banking business of the region assigned to him/her.

Duties & Responsibilities

• Recruit SME liability and risk asset customers within assigned clusters.
• Organize marketing initiatives to drive SME product uptake in collaboration with branch sales teams.
• Provide SME market guidance and support to branches in your assigned territory.
• Monitor and report branch performance on SME products to Head Office and regional management.
• Identify performance gaps, conduct reviews, and work with branches to develop strategies for improvement.
• Regularly analyze markets for SME sales opportunities, set targets, and develop winning strategies with branch sales teams.
• Establish a feedback mechanism through branches to gather input from SME customers for timely product reviews and modifications.
• Identify and address internal capacity gaps in SME product knowledge and local market trends, driving the implementation of solutions.

Experience / Skills

• Demonstrated excellence in marketing and sales skills.
• Strong abilities in building relationships and leadership.
• Good grasp of the national and territorial operating environment.
• In-depth understanding of SMEs, their issues, banking needs, and market segmentation.
• Proficiency in market research, business analysis, and product development.
• Sound skills in credit analysis and appraisal.
• Familiarity with Transactions Banking, related processes, and broader Fidelity offerings.
• Evident passion for working with SMEs, coupled with excellent written and oral communication skills.

Qualification:

• Must possess at least a good bachelor’s degree (minimum of 2.2) or HND (upper credit) in any discipline.

Experience:

• Minimum of 3 years preferably in small business banking and / or commercial or retail banking