Regional Sales Manager at Sunlight Resources Limited

Job Responsibilities

• Conduct extensive market mapping and develop comprehensive journey/route plans, with the ASMs, for maximum secondary channel coverage within the assigned region.
• Develop and provide weekly/monthly sales forecasts for your Region, in line with the Annual Business Plan (ABP), to the Zonal Sales Manager (ZM) and agree on sales and marketing targets for the period with the Zonal Sales Manager.
• Allocate weekly/monthly targets to the ASM, SE, VSR, including overall sales volumes, category mix, product availability, and visibility standards.
• Drive sales in the region through the sales team to ensure that all sales, availability, and visibility targets are met.
• Propose and implement trade promotions and marketing activities and identify channel expansion opportunities.
• Ensure that all trade promotions and marketing activities in your area are aligned to ABP and executed with speed and within budget.
• Provide feedback on the effectiveness of all such activities to the ZM as per the approved reporting format.
• Ensure that all costs incurred are within the approved budget. This includes the cost of promotions, BTL activities and secondary sales.
• Monitor and control POS/promotional materials cost through optimum utilization.
• Identify and recruit distributors in your area and ensure healthy ROI for all such primary channel partners by maximizing secondary channel sales in their territories.
• Monitor distributors’ turnover and stocks on a daily and weekly basis to ensure that all our SKUs are available and that the distributors reach their monthly agreed targets.
• Develop and execute action plans for the monthly target.
• Monitor the distributors across the region, for their storage practices and facilities to ensure zero spoilage.
• Develop strong relationships and close collaboration with all distributors in your region to maximize their sales performance and prevent attrition.
• Any other duties as directed by the Zonal Business Manager.

Qualifications

• Minimum Educational Standard: OND / HND / B.Sc in Business Administration, Sales, Marketing, and any relevant field.

Experience:

• Minimum Working Experience: Seven (7) years.

Job Requirements, Skills & Attitude:

• Experience in Sales of Food & Snacks Products is paramount.

Job Specification:

• Must live within close proximity or ready to relocate.
• Must be ready to Travel within 100 % & Travel with the country: 50 %.