Regional Marketing Lead at VisionSpring

What You'll Do

Content Creation / Communications

• Work closely with the Global Senior Content Marketing Manager, the Global Communications Manager and the Global Multimedia Manager to master the visual and written production of the VisionSpring “voice.”.
• Work globally with key internal stakeholders, i.e. development, sales, programs, and HR teams, to create the stakeholder omnichannel, multimedia materials they need to succeed.
• Capitalize on opportunities to teach colleagues how to create dynamic content with the VisionSpring voice.
• Prioritize and assist in delivering high-performance content including videos, social media posts, annual and quarterly content, donor communications, product and program support materials, one pagers, website collateral, briefings, newsletters, blogs, and scripts.
• Maintain VisionSpring’s brand throughout all content including appropriate use of logo, consistent look and feel, and messaging.
• Build, co-manage and coach a team of consultants to produce multimedia content for omnichannel publication.
• Oversee the management of major editorial projects including communications and multimedia projects to include contributions to annual reports, digital catalogs, and short- and long-form documentaries.
• Collaboratively manage day-to-day multimedia & communications operations creating content, editing, and contributing to the design of social media campaigns, grant proposals, and digital and print materials for programs, products, press opportunities, and publicity amplification.
• Conduct contract negotiations in tandem with supply chain of key contractors freelancers and agencies. Manage marketing and communications agencies as required.
• Help develop branding and communication strategies that increase awareness, engagement and commitment with all stakeholders (consumers, educational and health institutions, government agencies, NGOs, CSR and philanthropic investors, and VisionSpring team members). This includes:
  • Traditional and online engagement, direct and database marketing, digital/social/internet branding, collateral/support materials, web site development.
  • Inspire collaboration with partner organizations through compelling, evidence-based cases and messaging by using Events, PR, social media and joint marketing programs.

Program Support and Strategy Development

• Co-direct, drive, develop and execute strategic and long-term planning of the product, service and strategic communication plan for Africa, that amplifies VisionSpring’s story.
• Contribute to reports on marketing and communications metrics, as they impact programs.
• Develop and launch rapid pilot programs, designed to test end customer conversion. 
• Develop insights into our two differentiated customer segments: a) B2B partners working to expand access to vision care; and b) end consumers who require eyeglasses for vision correction and earn less than $4 per day.
• Develop sales kits, introductory presentations and reporting templates to support business development with B2B partners (corporate, NGO, government agencies and health institutions).

Campaign, Event & Project Management

• Manage engagements with marketing and/or creative agencies and other outsourced support.
• Represent VisionSpring at industry forums and in peer working groups.
• Act as a marketing program manager and drive multiple projects by priority and meet subsequent milestones.
• Track record of sales enablement or demand generation.
• Partner with regional and field sales teams to execute focused, outbound B2B prospecting events, campaigns and account nurturing programs.

Requirements

• Minimum of 5+ years of relevant work experience.
• Impeccable attention to detail with strong project management, organizational, and analytical skills. 
• A strong ability to write copy, drive content creation, marketing program implementation, design, and events.
• Comfort with a flexible work schedule and working across multiple time zones, including some late evenings to sync with global teams.
• Experience, and a commitment to, working respectfully with a diverse team; experience collaborating with outside consultants to move projects forward.
• Demonstrated interest in social enterprise models and desire to learn how to articulate and share VisionSpring’s unique approach. 
• Must meet the highest standards of ethics and personal integrity, with a demonstrated capacity for discretion and for handling sensitive information with care.
• Must be highly organized with extraordinary follow through and a strong personal sense of accountability.
• Must be legally and permanently authorized to work in Nigeria or Ghana.
• Must be able to travel, up to 10% of time, for domestic and international assignments to locations with limited infrastructure.
• You will impress us if you have any of the following: (1) Advanced degree in marketing, branding, communications, journalism, public relations, or another related field; (2) Experience working with the media (print, television, online) including the development, successful delivery, and uptake of press releases; (3) Experience working/studying across languages and cultures; (4) Experience crafting communications for social enterprises and/or nonprofits. (5) Understanding of the PR supply chain; and/or (6) Experience using marketing automation platforms.