Public Relations Specialist at Salad Africa (Techstars 22)

Job Description

• Ideate, strategize, evaluate, and execute strong public relations strategies and campaigns as well as corresponding brand elements in order to maximize the brand’s equity.
• Responsible for building positive relationships with key stakeholders, the public, and the media.
• Responsible for overall creative outputs inclusive of web promotional materials, selection of creative agencies, creative briefings, graphics, photography, etc. for the CEO.
• Edit and update promotional materials or publications including social media posts, promotional videos, etc for the CEO.
• Scout for opportunities for partnerships and advertising while tracking industry trends in line with the CEO’s brand.
• Manage and integrate the public relations process into all program activities for the purpose of achieving ROI and maximum positive coverage.
• Stay updated on relevant events like exhibitions, networking events, press tours and conferences and supervise the production of publicity materials, photo sessions etc.
• Prepare reports on campaign performance for executive management, key stakeholders, and external partners.