Public Relations Officer/ Manager at Demyhealth Clinic and Genomic Medicine (DCGM)

We are seeking a Public Relations OFFICER (PR Officer) to assist the PR team nurture a strong industry network, increase awareness and develop an enviable corporate image by developing and executing effective communication and media relations programs

JOB DESCRIPTION/RESPONSIBILITIES:

• Develop a marketing communications plan and sales strategy, including budget and tactics.
• Develop media relations strategy, seeking high-level placements in print, broadcast, and online media.
• Coordinate all public relations activities.
• Direct social media team to engage audiences across traditional and new media.
• Leverage existing media relationships and cultivate new contacts within business and industry media.
• Manage media inquiries and interview requests.
• Create content for articles and keynote presentations.
• Monitor, analyse and communicate PR results every quarter.
• Evaluate opportunities for partnerships, sponsorships, and advertising on an ongoing basis.
• Build relationships with thought leaders to grow industry awareness.
• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them.

REQUIREMENTS

• Proven working experience in public relations required.
• Proven working experience in management/HR/Procurement.
• Proven track record designing and executing successful public relations campaigns at both a local and national level.
• Strong relationships with both local and national business and industry media outlets.
• Exceptional writing and graphics skills.
• Solid experience with social media including blogs, Facebook, Twitter, etc.

Possession of the following will be an added advantage:

• Content and communication 
• Creative Copy write and editorial
• Creative Design and videography  
• BA/B.Sc or M.Sc/MA degree in Marketing, Advertising, Communications, or a related discipline (candidates with degrees in another discipline who have relevant experience in Public relations and procurement are encouraged to apply).

Experience: 2 - 4 years