Product Marketing Manager at SunFi Technology Limited

Responsibilities:

• Collaborate with cross-functional teams to develop and execute go-to-market strategies for product launches and updates.
• Develop and execute comprehensive Go-to- marketing strategy, digital marketing strategies with a strong emphasis on product marketing.
• Conduct market research to understand target audience needs, behaviors, and trends related to the product.
• Create compelling and persuasive product messaging and positioning that effectively communicates the unique value proposition to the target audience.
• Develop and optimize product-focused content for various digital channels, including website, blog, social media, email campaigns, and paid advertising.
• Create marketing collateral, including product brochures, datasheets, website content, videos, and presentations, to support sales and marketing efforts.
• Collaborate with cross-functional teams, such as product management and design, to gather product information, features, and updates for effective marketing communication
• Provide sales teams with the necessary tools and training to effectively sell the product, including sales scripts, training materials, and competitive analysis.
• Constantly develop platform materials on product features that educate the Platform User; Platform Users; Providers, Consumers, Administrators, and Web App Visitors
• Position the product in the market to target specific customer segments and effectively differentiate it from competing products.
• Plan and execute product launches, coordinating with various departments to ensure successful introduction into the market
• Execute digital advertising campaigns, including search engine marketing (SEM), display advertising, social media advertising, and remarketing, to drive targeted traffic and generate leads.
• Monitor and analyze campaign performance metrics, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS), and optimize campaigns based on data-driven insights.
• Utilize search engine optimization (SEO) techniques to enhance product visibility and organic traffic to the website.
• Stay up to date with industry trends, best practices, and emerging digital marketing technologies to continuously enhance marketing strategies and tactics.
• Gather feedback from customers and conduct surveys to gain insights into their needs and preferences, feeding this information back into product development and marketing strategies.
• Ensure that the product messaging aligns with the overall brand strategy and enhances the company's brand perception in the market.
• Tracking and reporting to measure the performance of marketing campaigns by analyzing conversion rates, email engagement, and other key metrics to assess effectiveness of campaigns.
• Product specific personalization and targeted messaging based on customer data and behavior.
• Provide materials and train sales team on new product features
• Collaborate with Growth (Branding, Content Marketing & Communications) to drive maximum output on Product Marketing Initiatives.

Requirements:

• An ideal candidate will have minimum 3 years’ experience with 2 years in successfully launching or been part of the team that successfully launched a software product to a B2B & B2C audience
• Bachelor's degree in Marketing, Business, or a related field.
• Knowledge of digital marketing systems;Hubspot, Zoho
• Proven experience in digital marketing, with a strong focus on product marketing and product messaging on website, email campaign etc
• Proven product marketing experience in Fintech, added advantage
• In-depth knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and display advertising.
• Proficiency in utilizing marketing automation tools and CRM systems.
• Strong analytical skills and ability to interpret data to drive actionable insights.
• Excellent written and verbal communication skills, with the ability to create compelling and persuasive product messaging.
• Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Creative mindset with a passion for exploring innovative digital marketing strategies.
• Strong attention to detail and commitment to delivering high-quality work.
• Proven track record in developing & managing successful digital marketing sites

Benefits

• Comprehensive Family/Personal Healthcare
• Flexible Access to Salary and Employee Support Facilities
• Employee Power Program
• Learning and Growth Opportunities
• Amazing colleagues and a great work culture
• Team Bonding and a chance to build a world-class Clean Energy FinTech!