Product Marketer at Lifestores Pharmacy

Role Description

• Contribute to the national rollout of the POS system, ensuring monthly targets are met.
• Assist in the expansion of the system, providing support for successful implementation.
• Conduct weekly customer visits to acquire new POS customers and promote adoption among existing marketplace customers.
• Gather insights and feedback during customer interactions for continuous product enhancement.
• Assist in developing and executing innovative ideas to increase subscribers for external product verticals, including the marketplace and POS.
• Support Marketplace Sales Representatives (MSRs) in marketing new features to affiliates.
• Ensure effective communication and promotion of marketplace features.
• Collaborate in crafting a go-to-market plan, determining timing and communication approaches for successful product conversions.
• Analyze adoption patterns and develop recommendations using product knowledge and AI insights across the product portfolio.
• Work closely with cross-functional teams (product, marketing, customer service) to align marketing initiatives with affiliate needs and ensure product consistency.
• Participate in various communication channels, including emails, texts, calls, testimonials, and training/demo sessions with affiliates.
• Assist in converting potential customers into paying customers through targeted marketing initiatives.
• Collaborate with the sales team to gather information on customer interests and preferences, improving engagement with product offerings.
• Being a role model and inspirational carrier if Lifestores culture and beliefs

Qualifications

• 1- 3+ years of experience in product marketing in the healthcare or pharmaceutical industry, with proven success in developing go-to-market strategies, launching products, and measuring outcomes
• A Bachelor's Degree in relevant discipline
• Familiarity with product marketing tools and best practices, including agile development, personas, buyer journeys, etc.
• Analytical and strategic thinker with strong project management and cross-functional collaboration skills
• Excellent verbal and written communication skills with an ability to influence cross-functional teams as well as lead presentations to senior leadership
• Passion for the healthcare industry and bringing innovative solutions to the market