Marketing Manager at Jobrole Consulting Limited

Role Overview:

• The Marketing Manager will be a key player in defining and executing marketing strategies for our suite of software solutions.
• This role requires a seasoned professional with a deep understanding of BPA,ERP, CRM, RPA, and Microsoft Cloud technologies and exceptional proficiency in digital marketing.
• The successful candidate will be responsible for developing and implementing comprehensive marketing plans to elevate brand awareness, generate leads, and support the sales team.

Key Responsibilities:

• Develop and execute strategic marketing plans to promote BPA, ERP, CRM, RPA, and Microsoft Cloud solutions.
• Lead and mentor a marketing team, fostering collaboration and innovation.
• Conduct market research to identify industry trends, competitor activities, and customer needs.
• Create and oversee the production of high-quality marketing collateral, including brochures, whitepapers, and digital content.
• Manage digital marketing campaigns, including SEO, SEM, social media, and email marketing.
• Demonstrate exceptional proficiency in leveraging digital channels for lead generation and brand promotion.
• Collaborate with sales teams to create targeted campaigns and support lead generation efforts.
• Analyze marketing performance metrics and adjust strategies as needed.
• Build and maintain strong relationships with industry influencers and key stakeholders.
• Stay informed about the latest developments in software technologies and incorporate relevant trends into marketing strategies.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus.
• Proven experience as a Marketing Manager in the software industry.
• In-depth knowledge of BPA, ERP, CRM, RPA, and Microsoft Cloud solutions.
• Exceptional proficiency in digital marketing strategies and tools.
• Strong leadership and team management skills.
• Excellent written and verbal communication skills.
• Strategic thinker with the ability to translate business objectives into effective marketing strategies.
• Proficiency in digital marketing tools and platforms.
• Analytical mindset with the ability to interpret and act on marketing data.