Marketing Manager at Baobabplus

Job Description

• The Marketing Manager will be responsible for developing, implementing, and executing strategic marketing plans, managing and overseeing many different activities including go-to-market launches, advertising, email campaigns, events, and social media.
• You will also build marketing programs and campaigns, collaborate cross-functionally, and report on marketing metrics to attract potential customers and retain existing ones.

Responsibilities
PR and Corporate Communications:

• Develop strategies and tactics to get the word out about Baobab Plus and drive qualified traffic to our front door.
• Increase brand awareness and market share; deploy successful marketing campaigns and manage the implementation from invention to execution
• Experiment with a variety of old-fashioned and paid acquisition channels like content creation, social media for branding and advertising
• Research and analyze market trends and competitors.
• Produce valuable and engaging content for our Social media pages and blog that attracts and converts our target audience
• Build strategic relationships and partner with key industry players, agencies, and vendors
• Oversee and approve marketing material, from roll-up banners to hard-copy brochures
• Overseeing the company’s attendance at events, such as trade shows, conferences, and get-togethers.
• Measure and track the effectiveness of marketing campaigns and report on the performance of the same.
• Market activation and Roadshows
• Door to Door Campaign and Community storm
• Website management.
• Social media management/content management.
• Data analysis

Leadership & Management:

• Prepare and monitor the marketing budget on a monthly, quarterly, and annual basis
• Allocate funds judiciously
• Negotiate purchases and monitor contracts with suppliers
• Prepare and present quarterly and annual reports

Profile

• B.Sc / M.Sc Degree in Marketing or related field
• At least 5 years of cognate experience in marketing
• Good analytical and presentation skills
• Proven experience in identifying target audiences and in creatively devising and leading across-channels marketing campaigns that would engage, educate, and motivate
• Ability to work as a member of a team, yet make independent decisions
• Reliability and regularity
• Up-to-date with the latest trends and best marketing practices