Marketing Manager at Aureole Consulting Limited

Job Summary

• Our client is looking to hire a Marketing Manager who will provide direct support by assisting the team to grow store sales, improve marketing execution and build local marketing capabilities.
• This position plays a key role in championing local market needs, driving support of those needs with the broader organization and delivering business-building solutions to address those needs.

Responsibilities

• Lead marketing strategy via development of annual and long range marketing plans to drive increased sales by driving awareness, trial, average spend and purchase frequency/loyalty. Leverages successful marketing plan elements/programs from international and local markets as well as recommends new marketing programs to meet the evolving needs of the brand and improve the effectiveness of marketing plans.
• Lead marketing and operations teams in the development of annual and long range product innovation plans to drive increased sales.
• Develop and support marketing efforts in developing marketing materials/artwork or localizing materials to support marketing/product programs.
• Develop marketing/product calendars and marketing support materials to ensure adherence to the brand standards.
• Lead local execution of product innovation plans including assisting with product ideation, reviewing product options, liaising with corporate resources to support local development and approving all new products.
• Lead partnerships and relationship management with corporates, partners, influencers and organizations.
• Develop local store marketing programs/events to support the annual marketing plan and drive awareness of key marketing plan elements outside the store.
• Assist international leadership team in conducting periodic market business reviews to improve franchisee effectiveness and profitability.
• Support sales and events team and 3rd party agency partners in the development of new market/new store opening plans to drive brand awareness/affinity and ongoing sales.
• Lead local development of marketing materials/artwork and localizing materials to support opening activities.
• Develop and align local opening plans and marketing support materials to ensure adherence to brand standards.
• Work with other departments to plan and define opening programs including doughnut varieties, beverages, collectibles, signage, store design, pricing, pop and other store/opening support materials.
• Conduct periodic market reviews to evaluate the effectiveness of opening marketing programs and make recommendations to management on how to improve programs for future openings.
• Ensure proper execution and adherence to brand strategy and brand standards.

Qualifications

• B.Sc / BA in Marketing, Communication, Business Management, or related field
• Previous experience in marketing, brand management, online marketing or similar area.
• Proven track record in developing and executing successful marketing strategies with results.
• Proven experience in brand management, product campaigns, sales and marketing, digital marketing and new store launches.
• Previous experience in the food and beverage industry, quick service restaurant or FMCG
• Excellent interpersonal, communication, problem-solving and collaboration skills.