Marketing Director at Kloverharris Limited

RESPONSIBILITIES

• Develop, implement, and manage overall marketing strategies for the company.
• Monitor, evaluate, and report on the effectiveness of marketing campaigns.
• Conduct research and analysis on market trends, customer requirements, and competition to develop marketing strategies that are both innovative and effective.
• Develop and coordinate marketing programs and promotional activities, including advertising, public relations, and online marketing.
• Create and maintain effective relationships with key stakeholders, including clients, partners, and vendors.
• Develop and manage budgets, expenses, and revenue projections for marketing activities. Develop, mentor, and manage a small team of marketing professionals.
• Marketing and brand strategy development to raise brand reputation and recognition Strategy implementation of a high-performing marketing strategy to improve business performance across channels
• Ensuring that marketing initiatives are effective, proactive and engaging •
• Communicating marketing goals effectively, both within the team and the wider business
• Developing and leading a multidisciplinary team to achieve strategic goals and deliver a measurable result
• Creating best practices and using insights to develop and implement marketing plans across the business

EDUCATION AND QUALIFICATIONS

• BSc/BA/HND in Business Management, Marketing or related field MSc in any Social Science course
• Professional qualification from the Chartered Institute of Marketing (CIM), the Chartered Institute of Public Relations or any professional certification will be an added advantage.

REQUIREMENTS AND SKILLS

• Minimum of 5 years of experience, with at least 3 years in a leadership role.
• Must be a strategic thinker, creative with excellent analytical skills and exceptional leadership ability.
• Interpersonal skills - providing strong leadership and demonstrating the company's values and leadership behavioral framework
• Innovative and results-driven - promoting a culture of high performance with a focus on successful outcomes.
• Proven project management success and extensive knowledge of all aspects of marketing
• A good communicator with the confidence to provide expert professional advice.
• Technical skills - an understanding of content writing and creation, customer relationship management (CRM), search engine optimization (SEO), public relations, email marketing, advertising and automation
• Analytical skills - the ability to analyze and review marketing metrics and trends to identify opportunities and threats.
• Strong project management, leadership, and organizational skills. Knowledgeable in various marketing strategies and techniques, including digital marketing, events, and public relations Strong critical thinking skills.