Marketing Director at Japan Tobacco International (JTI)

Position Purpose

• We are looking for a Marketing Director, Nigeria. The incumbent will be responsible for Portfolio Management, Budgeting, Strategy Development, Key stakeholder management, Leading & coordinating brand, Coaching & Development. 
• The incumbent reports directly to the General Manager, Nigeria.

Main Areas of Responsibilities

• Lead portfolio strategy to ensure all portfolio gaps are addressed, brand pricing strategies are built to ensure JTI competitiveness.
• Drive long term equity of our brands- packaging, activation, POSM etc
• Participate in the preparation and delivery of Business review, A&SP presentations, as well deliver as per agreed plan through developing M&S strategies and programs.
• Develop the strategic direction for thorough in-depth analysis of current markets, drawing up a priority list and developing market entry plans with the local & regional teams based on consumer & trade insights.
• Establish and maintain strong business relationships with internal and external stakeholders.
• Channel planning, trade segmentation, cycle planning, development of trade loyalty programs; understand and drive to satisfy the changing needs of consumers to ensure JTI portfolio sustainability.
• Recruit, motivate, coach & develop the professional team reporting directly and indirectly to the incumbent.

Qualifications, Experience & Skills

• University Degree in Business Administration or its equivalent
• 10-15 years' experience in Marketing & Sales
• Fluency in written and spoken English
• Knowledge in MS Office and marketing standards in tobacco industry is a plus