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truQ is a logistics tech company, leveraging tech to connect anyone with moving needs to the closest available vehicle.
JOB DESCRIPTION
Create and execute marketing strategies
Assess the effectiveness of the marketing programs
Develop and implement creative and engaging social media strategies
Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Instagram, Tiktok and YouTube, adapting content to suit different channels
Manage and oversee social media content generation, edit and publishing.
Work with graphics designer to ensure content is informative and appealing
Monitor SEO and user engagement and suggest content optimization
Oversee the creation and implementation of truQ’s monthly social media calendar
Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics.
Manage all aspects of social media interaction between customers and truQ, and ensure a positive customer service experience through the social media platforms while developing leads
Create actionable plans to both grow and maintain followers through all social media platforms.
Managing truQ’s online community to ensure appropriate engagement and increase in engagement
Researching social media trends and informing management of changes that are relevant to the company’s marketing activities.
Develop messaging, events, and strategies aimed at acquiring users and increasing our engagement with them.
Skill and Experience
Minimum of a B.sc degree with a minimum of a 2.2 graduating grade
Minimum of 2 years social media management experience .
Experience using multi-social posting programs such as HubSpot
Must be Data-driven
Strong communication skill (written & verbal) skills
Understanding of SEO and web traffic metrics
Exceptional creative writing skills
Strong analytical skills
Strong design skills
Strong project management skills
Strong ROI-tracking skills
Community management experience.
Knowledge of basic graphic design tools e.g canva etc.
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