Marketing Analyst at Coca-Cola

ABOUT THE ROLE

• The Trade Marketing Sales Analyst plays a pivotal role in shaping the success of Trade Marketing function by delivering comprehensive sales reporting, actionable insights, and strategic recommendations.
• Their efforts directly impact the decision-making process of Trade Marketing function, enabling them to achieve Regional and National insights on promotion & competition activities in trade.
• This role requires some close engagement with senior stakeholders, and helps drive data-informed strategies, and elevate the strategic decisions that directly impacts the performance of our sales force.

KEY RESPONSIBILITIES

Marketing Promotion Performance Reporting:

• Spearhead the creation and timely delivery all Trade Marketing Promotions reporting.
• Collaborate closely with Channel Managers to ensure these reports are tailored to their specific needs and drive valuable insights.
• Establish and maintain Key Performance Indicators (KPIs), benchmarks, and targets for Marketing Promotion performance tracking

Strategic Insights and Visualization:

• Innovate by designing and updating interactive dashboards and visualizations, enhancing decision-making for the Trade Marketing Function
• Champion the optimization and automation of reporting processes, elevating data accuracy and operational efficiency.
• Work alongside stakeholders to identify and implement process enhancement.

Data-Driven Planning and Target Setting:

• Craft precise promotion forecasts and actionable insights that empower the Trade Marketing team in their strategic planning
• Sales volume sizing for all proposed/planned promotions

Ad-hoc Initiatives and Leadership Support:

• Assist Trade Marketing team with ad-hoc investigative reports and tracking region-focused Key Business Indicators (KBIs).
• Compile insightful presentations for Trade Marketing Leadership Team meetings, offering valuable insights drawn from Sales, Brand & Pack regional/National performance.

ARE THESE YOUR SECRET INGREDIENTS?

• Innovation Hub
• Performance Delivery
• Execution Mastery
• Strategic Partnership

EDUCATION & EXPERIENCE:

• B.Sc. or HND, preferably in an analytical subject area (e.g., Statistics, Mathematics, Economics).
• Minimum 3-5 years’ experience
• Working in the FMCG space is a plus