Head of Marketing at Petra Micro Finance Bank Ltd (PMFB)

Location: Yaba and its environs, Lagos

Job Description

• Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans.

Requirements

• Candidates should possess a Bachelor's Degree with 1 - 2 years work experience.