Head of Marketing and Sales at Welcome2Africa

Overview:

• We are seeking a dynamic and experienced Marketing and Sales Manager to lead our team in driving business growth and fostering customer engagement.
• The ideal candidate will possess exceptional leadership skills, a proven track record in sales management, and expertise in communication strategies, customer engagement, social media, and business development.

Responsibilities:

Team Leadership:

• Lead and manage the sales team, setting clear objectives, and providing guidance and mentorship.
• Foster a motivating and collaborative work environment that encourages team productivity and professional growth.
• Conduct regular performance evaluations and provide constructive feedback to optimize team performance.

Sales Management:

• Develop and implement sales strategies to achieve company targets and objectives.
• Monitor sales metrics, analyze performance data, and generate reports to track progress and identify areas for improvement.
• Collaborate with the team to generate innovative sales techniques and approaches.

Communications and Customer Engagement:

• Oversee all communication channels, ensuring consistency and effectiveness in messaging.
• Develop and execute customer engagement strategies across various platforms to enhance brand loyalty and customer satisfaction.
• Handle customer queries and complaints promptly, maintaining a high level of customer service.

Social Media and Marketing:

• Create and manage social media strategies to increase brand visibility and engagement.
• Coordinate marketing campaigns, including digital and traditional marketing efforts.
• Monitor trends in social media tools, applications, channels, design, and strategy.

Business Development:

• Identify new business opportunities, partnerships, and potential markets.
• Collaborate with the management team to develop business expansion plans and strategies.
• Conduct market research and analysis to stay updated with industry trends and competitors.

Requirements:

• Proven experience of five (5) years in sales management and leading teams in a dynamic environment.
• Strong background in communication strategies, customer engagement, social media management, and business development.
• Exceptional leadership and managerial skills with a track record of achieving sales targets.
• Excellent communication, negotiation, and interpersonal abilities.
• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.