Head of Growth at Cam Dairy Foods Limited

Position Description

• We are looking for a self-starter that is committed and passionate about our purpose, ambition, and values to help launch our new e-commerce platform, build our direct to consumer business and drive customer engagement and loyalty.

Responsibilities

• Drive B2C acquisition and retention
• Build multi-channel marketing campaigns together with your team to drive brand sentiment and user growth
• Develop and execute marketing plans and growth objective that drive incremental sales and profits
• Leverage customer insights to influence brand strategy and graphic identity
• Manage and improve online content, considering SEO and Google Analytics
• Set-up, manage, and monitor day-to- day performance of paid acquisition campaigns across multiple channels – SEM and social channels
• Monitor SEM health via Google Analytics, Google Webmaster Tools, and related software & reporting tools
• Forecast sales performance trends and act proactively to increase our market segment
• Collaborate with the CEO to develop strategic marketing initiatives that increase the number of subscribers
• Own B2C Customer Journey from acquisition to retention
• Own (build and manage) all social media platforms
• Analyse and optimise media spending around revenue and CAC objectives, focusing on data-driven tactics
• Prepare reports showcasing ad performance and share insights on current and future tests
• In charge of all B2C acquisition and retention metrics and reporting
• Lead understanding of data sources & segmentation design to understand customer behaviour & needs
• Supervise all creative content developing activities (image, videos, campaigns, etc.) based on data driven analysis
• Develop, build and lead a global customer-centric service infrastructure to support customer through their whole customer journey (acquisition, retention and support).

Requirements

• Degree in Business/Economics or STEM (Science, Technology, Engineering, Mathematics)
• Proven ability to oversee marketing technology, customer journey, multi-touch attribution, and cross-channel ad sequencing;
• A track record developing growth strategy either via SEO or paid Ads (Web, Video, SEM, Affiliate, Referrals)
• 3+ years of relevant experience gained in a marketing or management consulting role (experience in a start-up is a plus)
• High proficiency using data analysis tools (e.g. Excel, SQL, R, Python, etc.)
• Experience using Google Ads and/or Facebook Ads is a plus.

Skills and Attributes:

• You have outstanding communication skills
• You are passionate about lead generation, marketing automation and working with sales
• You have excellent executive-level written and visual presentation skills
• You have operational rigour combined with excellent business acumen, problem solving, project management and analytical skills
• You have team management experience with an ability to work across teams and influence senior leaders
• You are creative and innovative and have demonstrated the ability to think out of the box and conceptualise creative campaigns that can drive positive brand awareness
• You have a strong understanding of performance, data, and measurement landscapes, with demonstrated experience using data and trends to develop winning strategies
• You have a strong focus on operational excellence and are able to introduce new performance measures, processes, and systems based on experience
• You have excellent interpersonal skills, emotional intelligence, and cultural awareness
• You have an analytical mind and the ability to synthesise knowledge, trends and feedback into actionable insights
• You are Ready to Get Stuff Done (GSD). If something’s not happening fast enough, your gut instinct should be to pick up the phone, pound on doors, take a road trip or jump on flights, and relentlessly pursue your goal until it’s done.
• You have a passion for social impact business models (creating a positive impact through your job!)
• Extensive experience leading digital programs and driving digital innovation within the B2C space.