Head of Content Strategy at Nairametrics

Key Responsibilities: 

• Developing clear and engaging content consistent with the Nairametrics image and addressing both business goals and consumer needs. 
• Analyzing content marketing data to identify trends and anticipate consumer needs. 
• Performing content audits to assess existing content performance. 
• Performing content gap analyses to determine missing content. 
• Delegating tasks to writers and editors and providing feedback. 
• Creating, adjusting, and managing the editorial calendar. 
• Establishing style guides for writing tone and style. 
• Developing a deep understanding of the target audience through market research. 

Job Requirements: 

• Proven content strategy and project management experience. 
• Bachelor's degree in marketing, communications, advertising, journalism, or related field. 
• Knowledge of content management systems, keyword research tools, social media platforms, SEO, and SEM. 
• Strong content presentation skills. 
• Outstanding organizational and time management skills. 
• Excellent analytical skills. 
• Exceptional marketing and collaborative skills. 
• Effective communication skills.