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  • Posted: Apr 18, 2024
    Deadline: Not specified
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    Termii is a communications platform that allows African businesses to send messages to anyone across SMS, email, voice, and instant messaging channels. With Termii businesses can; 1. Verify customer identity & transactions 2. Send product notifications to customers 3. Generate personality and engagement insights from customer transactions
    Read more about this company

     

    Head, Brand and Marketing

    Position Description

    • As the Head of Brand and Marketing at Termii, you will play a pivotal role in shaping the company's brand identity, positioning, and marketing strategies.
    • You will lead a dynamic team of marketing professionals and collaborate closely with cross-functional teams to drive brand awareness, customer acquisition, and revenue growth.

    Main Duties and Responsibilities:

    • Develop and execute comprehensive marketing strategies to enhance Termii's brand visibility and market presence.
    • Lead the development and implementation of integrated marketing campaigns across multiple channels, including digital, social media, email, and events.
    • Define and communicate Termii's brand positioning, messaging, and value proposition to target audiences.
    • Drive customer acquisition and retention efforts through data-driven marketing initiatives and customer segmentation strategies.
    • Collaborate with product management and sales teams to align marketing efforts with business objectives and drive product adoption.
    • Conduct market research and competitor analysis to identify emerging trends, opportunities, and threats in the industry.
    • Manage the marketing budget effectively, monitor campaign performance, and optimize marketing efforts for maximum ROI.
    • Build and nurture relationships with key stakeholders, partners, and influencers to amplify Termii's brand reach and impact.
    • Lead, mentor, and inspire a high-performing team of marketing professionals, fostering a culture of creativity, collaboration, and continuous improvement.

    Requirements and skills

    • Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
    • Proven experience (Minimum 4 years) in a senior marketing leadership role, preferably within the technology or SaaS industry.
    • Demonstrated track record of developing and executing successful marketing strategies that drive brand awareness, customer acquisition, and revenue growth.
    • Strong understanding of digital marketing channels, analytics, and performance metrics.
    • Excellent communication, presentation, and interpersonal skills.
    • Strategic thinker with the ability to translate market insights into actionable marketing plans.
    • Results-oriented mindset with a focus on delivering measurable outcomes and driving business impact.
    • Experience managing cross-functional teams and collaborating with stakeholders at all levels of the organization.

    Benefits and Perks

    • Comprehensive health and wellness benefits including access to Gym, Spa etc.
    • In addition to national and state observed holidays, team members get 20 days paid time off.
    • 10 paid study leave days per year
    • 10 paid sick days per year
    • Light daily refreshments at work
    • Hybrid Work Structure (3 days remote, 2 days On site)
    • Paid parental leave days for new parents (i.e Maternity/Paternity leave)
    • 13th Month
    • Celebration benefits (Birthday, Wedding, Childbirth)
    • Monetary Support (in the event of loss of a loved one)
    • ICT Allowance
    • Dynamic and inclusive work environment
    • Learning and Development opportunities

    Method of Application

    Send CVs to careers@termii.com

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  • Apply Now
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