Growth Marketing Lead (Student Recruitment) at Decagon

Duties/ Responsibilities:

• Develop and execute innovative growth marketing strategies that amplify our institute's visibility and position us as a destination for aspiring software engineers.
• Utilize a variety of digital platforms, social media, email campaigns, webinars, and more to engage with potential candidates and build a robust candidate pipeline.
• Oversee end-to-end recruitment campaign management, from ideation and creation to execution and performance analysis.
• Continuously analyze campaign metrics, conversion rates, and engagement data to refine strategies and achieve optimal results.
• Act as a brand ambassador, effectively communicating our institute's values, culture, and opportunities to potential candidates.
• Lead the admissions team to ensure a seamless transition for candidates from initial contact to enrollment.
• Stay up-to-date with industry trends, emerging technologies, and competitor landscapes to identify opportunities for differentiation and innovation.
• Perform all other duties as may be assigned from time to time.

Qualifications & Skill Sets:

• Bachelor's degree in Marketing, Business, or related field (Master's preferred).
• 3-5yrs work experience in growth marketing, with a focus on candidate or customer acquisition in the education or tech industry.
• Strong understanding of digital marketing channels, analytics, and campaign optimization.
• Exceptional communication skills to craft persuasive and engaging content.
• Creative thinking and a passion for leveraging technology to achieve growth goals.
• Data-driven mindset with the ability to interpret and apply insights.