Google Ads Specialist at Metropolitan School of Business and Management UK

• We are looking for a Google Ads Specialist to join our team, someone who is passionate about online advertising, especially in the Google Ads platform; one who can craft campaigns that not only captivate audiences but also drive measurable results.
• The ideal candidate will have a working knowledge of Google Ads and Google Analytics.
• Your primary responsibility will be to formulate ads from marketing data, maintain our Google Ads account, analyze results of new and existing campaigns to identify low-performing areas, improve the efficiency and profitability of the campaign, boost our PPC ROI, and provide insights into the usability of our products and services.
• You will also be expected to improve our Google Ads accounts and maximize the return on our investment.
• If you’re ready to take the reins of our Google Ads campaigns and contribute significantly to our marketing objectives, then you might be the person we’re looking for.

Responsibilities

• Develop and implement comprehensive Google Ads campaigns, including search, display, and video ads, tailored to meet the company's objectives and budget.
• Manage all aspects of Google Ad campaigns.
• Analyze and optimize ad campaigns to increase return on investment (ROI)
• Use Google Ads to drive a variety of online marketing campaigns.
• Analyze and optimize pay-per-click (PPC) campaigns to increase ROI.
• Manage and optimize display campaigns across multiple devices.
• Develop PPC strategies to increase online visibility.
• Researching competition and trends in the advertising industry.
• Analyze campaign data, generate performance reports, and provide actionable insights and recommendations for optimization.
• Collaborating with graphic and creative teams to prepare advertising materials.
• Testing new advertising formats and Google Ads tools.
• Conducting keyword analysis and recommending optimizations.
• Coordinating team activities to achieve campaign goals.
• Communicating with stakeholders to understand advertising needs and expectations.
• Write compelling ad copy that adheres to Google’s guidelines and is optimized for conversion and click-through rates.
• Set up conversion tracking, call tracking, and other tracking mechanisms to measure campaign performance and ROI.
• Manage campaign budgets, adjust bids, and allocate spending across campaigns to achieve maximum ROI.
• Tracking key performance indicators (KPIs) to monitor ad performance.

Qualifications

• A degree in Digital Marketing, or a related business field.
• At least 5 years of proven work experience in running advertising campaigns in Google Ads, especially in e-commerce.
• In-depth knowledge of Google Ads and Google Analytics.
• An understanding of search engine optimization (SEO) and search engine marketing (SEM)
• Google Ads certification is an added advantage.
• Proficiency in Google Ads and Google Analytics advertising tools.
• Copywriting knowledge and experience in the marketing domain.

Skills & Requirements

• Strong budget management skills to efficiently allocate and manage advertising budgets to maximize ROI.
• Excellent communication skills to convey campaign results, strategies, and recommendations to stakeholders or team members.
• Excellent problem-solving and analytical skills.
• A keen eye for detail and diligence in task execution.
• Great interpersonal skills.
• Responsiveness and reliability.
• Open-minded to new solutions, forward-thinking and strong ability to adapt.
• Competency with using Word, Excel, and PowerPoint to produce reports and presentations for stakeholders/team members.
• Ability to analyze data and make optimization decisions.
• Good knowledge of trends in online marketing
• Ability to create effective advertising strategies.
• Creativity and ability to work in a dynamic environment
• Willingness to continuously improve and upgrade qualifications