Field Marketing Representative at Metropolitan School of Business and Management UK

About the job

• The ideal candidate will work closely with the sales team to promote lead generation and improve client retention.
• The ideal candidate should have a successful track record of fostering valuable partnerships with the sales team and helping them hit their quotas through custom and personalized field marketing strategies and tactics.

Responsibilities

• Plan and complete field marketing campaigns after conducting preliminary research
• Develop robust knowledge of all product lines/services
• Monitor industry trends and competitor activities
• Report weekly/monthly on the status of field marketing activities
• Document and share lead/customer intelligence with the sales team.
• Generate new customers through trade shows, campaigns, webinars, meetings, emails, conferences, etc.
• Assist in developing effective and creative campaigns.
• Work with the sales team to schedule and conduct campaigns, trade shows and other marketing activities.
• Contact and meet potential clients on a regular basis for new opportunities.
• Develop positive relationships with existing clients for repeat business.
• Coordinate proactively with the marketing team for the development of marketing collaterals, website content, newsletters, etc.
• Generate and analyze metric reports to measure the success of marketing programs.
• Support the development of marketing programs and materials to achieve sales goals.
• Address all enquiries related to marketing programs.
• Ensure that marketing programs and materials are updated with the latest sales information.
• Participate in industry meetings, sales conferences, outreach events, etc to promote the company’s products/services.
• Attend meetings with managers to discuss sales strategies and marketing tactics.
• Act as the point persons for outside, inside and partner sales teams.
• Generate leads and drive sales.
• Develop marketing plans.
• Keep abreast of industry trends, competition, and new opportunities.
• Plan and host online and offline events to create net-new sales opportunities, accelerate existing sales opportunities and deepen our existing customer relationships.

Qualifications

• Bachelor’s in marketing or related discipline
• At least 5 years of related marketing experience, ideally in field marketing or sales enablement.
• Proven experience carrying out marketing efforts, including planning, prioritizing, and implementing strategy
• Experience partnering with an enterprise sales team

Skills/Requirements

• Strong written and oral communication
• Highly organized and proficient at managing multiple projects at the same time
• Entrepreneurial and able to work well in a rapidly changing environment
• Creative, innovative, and always think outside the box
• Metric driven and have the ability to draw insight from complex marketing data
• Confident with a dynamic personality