Digital Projects Executive at TotalEnergies

Offer ID: 57148BR
Location: Churchgate St, Lagos
Branch: Marketing & Services
Employment Type: Regular position
Department: Information Systems, Research Innovation & Development

Job Description

• Ensure that all digital channels are used to enhance business (cards, payment, e-commerce…)
• To manage of digital systems and ensure processes continuity
• Management of e-commerce partners
• To propose digital innovation to improve retail business processes (Web based app, USSD, Wifi…)
• Collate customer database to be able to push targeted offers
• Develop and implement e-newsletters and other direct marketing campaigns to promote product awareness, encourage purchase and build customer loyalty.
• Propose relevant content to increase online site traffic, search results and social media followership
• Responsible for the Automation of relevant marketing processes to enhance service delivery.
• Prepare monthly, quarterly and annual project reports of ongoing digital projects 
• Creative design of marketing materials for internal and external marketing projects.

Context and Environment

• Develop and successfully implement the company’s Digital roadmap/strategy for Sales and Marketing divisions and all other divisions  based on agreed KPIs, in line with the Group’s strategy while optimizing budgets.
• Develop strategy and provide end-to-end project management for all digital projects for the Network Development  department in collaboration with relevant stakeholders.
• Liaise with and monitor relevant third party agencies (creative, media, research) to ensure successful implementation of digital marketing projects using relevant tools (Google analytics, XITI, etc)
• Manage SEO for site to improve search results and increase traffic.
• Monitor developing digital marketing trends, evaluate business opportunities and recommends new initiatives.
• Ensure growth and customer engagement on the company’s social media platforms and all electronic channels.
• Manage customer engagement channels and ensure achievement of customer data collection targets.

Candidates Profile

• B.Sc / HND  in Computer Science, Digital Marketing or relevant field
• At least three (3) years experience managing digital projects
• Hands on experience with project management software, like MS Project, etc.
• Familiarity with Content Management systems and HTML/CSS
• Understanding of SEO and Google Analytics
• Knowledge and skill of basic graphics design software (Adobe Photoshop, etc)
• Solid technical background with an ability to address accessibility and compatibility issues
• Excellent organization and time management skills
• Communication and team management skills