Digital Marketing Strategist at Wildreams Agency

Job Summary

• The Digital Marketing Strategist Manager will be responsible for initiating, driving and implementing marketing initiatives to accelerate lead generation while also improving brand presence and product adoption.
• He/ She will craft the overall strategy for both paid and unpaid marketing platforms to meet the business goals of the organization.

Responsibilities

• Build our digital marketing roadmap.
• Measure ROI and KPIs and prepare budget.
• Develop specific campaigns to create and maintain high levels of customer interaction.
• Responsible for the online customer journey experience, and focusing on improving omnichannel integration.
• Oversee our social media accounts to ensure content is on strategy
• Manage and improve online content, considering SEO and Google Analytics.
• Liaise with Product, Design, and consumer engagement executives to increase client satisfaction through cohesive strategies.
• Monitor competition and provide ideas to stand out.
• Work alongside a range of clients to create brilliant digital marketing proposals across the full marketing mix.
• Oversee the implementation of digital campaigns, PPC, media planning, and buying.
• Use digital analytical tools to monitor campaign performance and influence strategy and budget management.
• Develop a solid channels strategy
• Develop, and manage influencer strategy and engagement, and measure ROE.
• Perform data analysis around web traffic and other key metrics.
• Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels.
• Draw meaningful conclusions from campaign data and identify potential opportunities for improvement.

Qualifications

• Relevant Bachelor’s degree preferred.
• Proven experience building campaign strategies from scratch
• Knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics.
• Demonstrable experience with SEO/SEM and CRM software.
• Experience implementing and optimizing Google Adwords campaigns.
• Solid knowledge of web analytics tools like Google Analytics.
• Hands-on experience with online marketing tools and practices.
• Familiarity with web design and HTML.
• Excellent verbal and written communication skills.
• Strong analytical and project management skills.