Digital Marketing Specialist at PiggyTech Global Limited ("PiggyVest”)

About the Digital Marketing Specialist Role

• As a Digital Marketing Specialist at PiggyVest, you will be responsible for launching initiatives that promote PiggyVest’s brand, product and services.
• You will help create, plan, implement, and monitor our digital marketing campaigns across all digital media networks.
• You will collaborate with highly talented individuals from the Product Marketing, Content, and Design teams who have a track record of successfully building the PiggyVest brand.

Who Are We Looking For?
Someone who:

• Is genuinely passionate about understanding the PiggyVest brand and how it translates into the customer experience.
• Is committed to excellence and ensuring the team is successful.
• Is detail-oriented, and uses qualitative and quantitative data to develop a digital media strategy.
• Drives all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Uses data to measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identifies trends and insights and uses the information to optimize spending and performance based on the insights.
• Drives various strategic programs via manual and triggered campaigns across the customer lifecycle, including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
• Has a strong analytical ability to evaluate end-to-end customer experience across multiple social media channels.
• Develops documentation and road maps for processes, A/B tests, and promotions that succeed through email.
• Has experience working with cross-functional teams to create suitable content for each stage of a customer’s digital journey.
• Provides regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
• Has experience in managing successful social media campaigns and a solid understanding of social media marketing.
• Will be involved in planning and controlling the digital marketing budget and spend by allocating budgets to different channels.
• Is constantly looking for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.

Requirements

• 2 - 3 years work experience as a Digital Marketing Specialist
• Proficiency in marketing automation tools - Customer.io, Hubspot etc
• Experience with email marketing, lead nurturing and web analytics.
• In-depth knowledge of various social media platforms, including Twitter, Instagram, Facebook, Tiktok and Snapchat.

Compensation

• Competitive Salary and statutory payments.
• Medical Coverage.
• Cost of living allowance.