Digital Marketing Specialist at Lagos Business School

Job Code: DMMO21

Main Purpose of Job

• Fostering the perception of LBS as a world-class brand with in-depth local knowledge of business and management among key stakeholders. To build a vibrant online community.

Key Job Responsibilities

• Manage the institution’s website for usability and effectiveness, ensuring timely, accurate and up-to-date content. Publish, review and update content for effective SEO.
• Develop an annual digital marketing strategy aligned to the institution’s objectives.
• Monitor all digital channels for optimization, provide monthly analysis on each platform reporting on all metrics.
• Plan and execute digital marketing campaigns to generate leads and increase engagement.
• Monitor all digital presence and ensure information accuracy across all platforms.
• Monitor and analyze digital trends and new media for adoption.
• Plan, execute, and measure experiments and conversion tests.
• Brainstorm new and creative growth strategies.
• Monitor all digital channels to respond appropriately to threats and take advantage of opportunities.
• Grow social media community and drive engagement – collaborate with internal and external stakeholders to develop shareable content.
• Implement periodic digital audits to ascertain brand adherence and monitor footprints.

Qualifications

• Bachelor's Degree in any discipline.

Cognate Experience:

• 2+ years experience in digital marketing.

Professional Qualification:

• Professional certificate in digital marketing.

Required Skills:

• In-depth knowledge and experience in digital and social media management.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and work under tight deadlines.
• Excellent interpersonal skills and ability to interact at all levels in the organization
• Creative thinker able to set strategy to action and show results.
• Data analytics.
• Knowledge of brand management and digital marketing.
• Experience in community management and growth marketing.
• Knowledge of Adobe Photoshop and other design tools.
• Knowledge of appropriate Content Management System (CMS) – Drupal, WordPress, Hootsuite, etc.) and HTML.

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