Digital Marketing Specialist at Design Union

JOB SUMMARY

• Meeting with the sales and marketing team to discuss digital marketing strategies.
• Designing and implementing online marketing strategies across all digital platforms.
• Managing the company’s social media platform and web advertising.
• Developing social media strategies.
• Identifying the latest trends and technology within the industry.
• Analyzing site traffic including click navigation, shopping patterns, and purchase conversion.
• Assessing the online user experience and developing strategies to increase NPS.
• Maintaining customer communications with weekly reports, news articles, and industry guides.
• Monitoring and maintaining the media budget.
• Preparing and presenting digital marketing reports.

REQUISITE QUALIFICATIONS / EXPERIENCE

• Bachelor’s degree in marketing, communications or related field.
• Knowledge of the latest technology and trends within the industry, ideally proven by certificates of various (online) courses & trainings.
• Previous experience as a Digital Marketing Specialist with proven results
• Minimum of 5 years’ experience in similar position
• In-depth knowledge of digital marketing techniques.
• Experience with social media networking and advertising.
• Knowledge of digital marketing tools, SEO best practices, and brand exposure techniques.

REQUIRED SKILLS / ATTRIBUTES

•  Creative mindset to create content with a focus to achieve commercial results
•  At least intermediate skills in content creation with various tools such as Photoshop and video-editing tools
•  Excellent communication skills.
•  Advanced project-management skills.
• Good interpersonal skills.