Digital Marketing Officer at Aureole Consulting Limited

Job Description

• We are seeking a highly motivated and skilled Digital Marketing Officer to join the team.
• As a Digital Marketing Officer, you will be responsible for managing and optimizing our online presence across various digital platforms, including Facebook, Instagram, Google, YouTube, email marketing, and our website.
• Your goal will be to engage with our target audience, drive sales and generate leads and conversions.

Responsibilities

• Develop and implement effective digital marketing strategies to enhance our online presence and achieve marketing goals.
• Manage and optimize social media accounts, including Facebook, Instagram, and YouTube, to drive engagement, increase followers, and foster community interaction.
• Conduct keyword research, optimize website content, and manage pay-per-click (PPC) advertising campaigns to improve organic search rankings and drive website traffic.
• Create compelling and targeted content for social media platforms, ensuring consistency in messaging and branding.
• Utilize social media analytics and other tools to track performance, identify trends, and optimize campaigns for maximum reach and engagement.
• Design and execute email marketing campaigns, including creating engaging email content and monitoring campaign performance metrics.
• Stay updated on industry trends, emerging technologies, and best practices in digital marketing to continuously improve our digital presence.

Requirements

• At least 3 years of relevant experience in digital marketing, social media management, marketing, or a related field.
• Familiarity with SEO principles and PPC advertising.
• Proven experience in digital marketing, preferably in managing Facebook, Instagram, Google, YouTube, email marketing, and website platforms.
• Strong knowledge of digital marketing trends, techniques, and best practices.
• Proficiency in using social media management tools, web analytics platforms, and email marketing software.
• Excellent written and verbal communication skills, with the ability to create engaging content for different digital platforms.
• Analytical mindset and the ability to interpret data and derive actionable insights.
• A proactive and collaborative attitude with the ability to work effectively in a team environment.