Digital Marketing/Graphics Design Officer at OJ Wale Pillars Metal and Tech Limited

Job Description

• Develop and Manage digital marketing campaigns
• Manage organization’s website
• Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc
• Track the website traffic flow and provide internal reports regularly
• Identify new digital marketing trends and ensure that the brand is in front of the industry development
• Edit and post content, videos, podcast, and audio contents on online sites
• Promote company’s product and services in the digital space
• Execute social media efforts to improve KPIs and likes, shares, tweets etc
• Build and manage rich contents like blog posts, e-books, webinars, whitepaper, infographics, reports, etc. which attracts qualified traffics
• Optimize lead nurturing process and marketing automation through content, social channels, email
• Create, manage, and execute multi-channel marketing campaigns leveraging inbound marketing, SEO, email, mail campaigns and events to drive customer acquisition.
• Use graphics software such as Adobe Photoshop, InDesign, Illustrator, CorelDraw, Inkscape, Instant Art, etc., to create visual designs on all our social media networks
• Understand the commercial value of graphic design
• Benchmark, measure and analyze results of online and offline marketing initiatives such as e-mail campaigns, events, promotions, SEO marketing, affiliate program and future online marketing initiatives.
• Cooperate with the web developers to make necessary changes in the website if necessary • Perform keyword research in coordination with Supermart business objectives to optimize existing content and uncover new opportunities 
• Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)

QUALIFICATIONS

• Bachelor degree, preferably but not necessarily in Marketing
• 1-3 years working in SEO, Social Media Marketing and basic Graphics Design in a data-driven marketing team. 
• Ability to take a project, break it down into deliverables and due dates, assign responsibility to team members and follow through till the project is delivered on time
• Strong analytical skills and data-driven thinking
• Ability to create marketing plans and social media content schedule
• Proven SEO/SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Proven experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends, Google Adwords, Keyword Planner, Search Console).
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Proficiency in Graphics Designing, MS Excel, PowerPoint, and Word.
• Experience in generating and executing on marketing ideas.
• Understanding of our target audience and how to reach them