Digital Marketing Associate (Digital Lending Company) at iRecruiters Africa Limited

Job Description

Our client is a fast-growing digital lending start-up located in Lagos.

• The company is seeking to hire an experienced Digital Marketing Associate with track record of initiating and executing a full digital marketing strategy for a company.
• S/he must have a strong grasp of current marketing tools and channels to lead integrated digital marketing campaigns from concept to execution.

Key Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
• Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
• Analyze competitor activity
• Recommend improvements to increase performance
• Set targets to increase brand awareness and increase customer engagement

Requirements

• BSc degree in Marketing, Mass Communication or relevant field
• Minimum 3 years Proven work experience as a Digital Marketing Executive
• Understanding of web publishing requirements
• The editorial mindset with an ability to predict audience preferences
• Hands-on experience with SEO and web traffic metrics
• Expertise in social media platforms
• Excellent communication and writing skills in English
• Proven work experience as a Social media manager
• Hands-on experience in content management
• Excellent copywriting skills
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels