Digital Marketer at Flex Finance

Job Summary:

• We are looking for a Digital Marketer to develop, implement, track, and optimize our digital marketing campaigns across all digital channels.
• The ideal candidate will have a passion for all things marketing and technology, be well-versed in digital marketing concepts, and have great ideas to reinforce our marketing campaign.

Responsibilities:

• Develop and implement digital marketing strategies to build a lasting digital connection with consumers.
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)
• Launch optimized online adverts through Google Adwords, Facebook, etc., to increase company and brand awareness.
• Be actively involved in SEO efforts (keyword, image optimization, etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels.
• Provide creative ideas for content marketing and update the website
• Collaborate with designers to improve user experience
• Measure the performance of digital marketing efforts using various Web analytics tools (Google Analytics, WebTrends, etc.)
• Acquire insight into online marketing trends and keep strategies up-to-date.
• Maintain partnerships with media.

Requirements:

• degree in marketing or a related field
• Proven working experience in digital marketing (minimum 2 years)
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, Semrush, WebTrends etc)
• Working knowledge of ad-serving tools
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Benefits

• Good compensation
• Friendly workplace
• Hybrid work arrangement
• Health and dental plan
• Knowledge allowance