Digital Marketer / Content Creator at Zurishaddai Recruitment Agency

Job Description

• We are seeking a passionate and skilled Content Creator /social mediaexecutive to join our team. The ideal candidate will have a strong background in multimedia content creation, social media, and a deep understanding of the cleaning industry.

Your Duties & Responsibilities

• Develop and implement a comprehensive social media strategy that aligns with the company's marketing goals and brand identity.
• Identify target audiences and create content that resonates with them, increasing engagement and brand affinity.
• Create high-quality, engaging, and relevant content which includes text, images, and videos, for our various social media channels on Facebook, Instagram, WhatsApp Google and with time; Twitter, LinkedIn, and TikTok.
• Collaborate with the design team to produce visually appealing graphics, and any other multimedia content.
• Schedule and publish content, ensuring a consistent posting schedule that optimizes engagement and reach.
• Monitor and engage with followers, responding to comments, messages, and mentions in a timely and authentic manner.
• Foster a sense of community with followers by initiating and participating in conversations, polls, and other user-generated content topics.
• Use social media analytics tools to track performance metrics and derive insights into content effectiveness, audience growth, and engagement trends.
• Prepare regular reports on key performance indicators (KPIs) and use the data to refine and optimize strategies.
• Plan and execute paid social media advertising campaigns, monitoring their performance and adjusting strategies as needed.
• Manage budgets effectively to maximize ROI on social media advertising spend.
• Stay up-to-date with the latest social media trends, algorithm changes, and emerging platforms.
• Recommend and implement innovative strategies to keep the brand ahead of the curve.
• Identify and collaborate with influencers, partners, and relevant industry accounts to expand the brand's reach and visibility.
• Actively monitor social media channels for any potential PR crises and respond appropriately to mitigate negative impacts.
• Ensure that all social media content is consistent with the brand's voice, style, and messaging.

Requirements

• Certifications in Digital Marketing, Social Media Marketing (or equivalent work experience).
• B.Sc in Marketing, English, Journalism or relevant field with at least 2 years experience
• Ability to make use of Graphic design tools- adobe, photoshop, corel draw
• Proven experience as a Social Media Executive or in a similar role.
• Strong understanding of various social media platforms, their algorithms, and best practices.
• Excellent written and verbal communication skills.
• Creative thinking and a keen eye for visual design.
• Analytical mindset with the ability to interpret data and adjust strategies accordingly.
• Strong organizational and time-management skills.
• Ability to work effectively in a collaborative team environment.
• Experience with social media paid advertising