Content and Community Marketing Specialist at Earnipay

Job Role

• Grow the total number of our online community members
• Create and implement community engagement plans for our product, including activities that attract new users as well as build trust.
• Develop engaging content that communicates the value of our product features and updates.
• Plan and manage the publication of content across various platforms (blogs, social media, newsletters, etc.)
• Manage product communication channels, such as emails, social media platforms, and other online communities, implementing successful campaigns across these channels.
• Collaborate with our team to develop content and community engagement strategies that resonate with our target audience personas. This includes creating excellent content such as blog posts, live training, video scripts, and social media posts.
• Actively stay up-to-date with market trends and maintain a comprehensive understanding of our competitive landscape.
• Understand and document our user's journey, including their information sources and decision-making processes, then make recommendations for improvements to our engagement and content strategies based on your findings.
• Evaluate the effectiveness of your content and community engagement strategies and report back to the business.

Qualifications

• 1-2 years of experience in a Content Management or Community Engagement role.
• You have experience with attracting new members to an online community. 
• You are driven by data and performance metrics, prioritizing week-on-week growth of key metrics such as membership growth, engagement rate and conversions rather than focusing solely on the quantity of work produced.
• Familiarity with content marketing and community engagement tactics, such as webinars, Twitter spaces, social media campaigns, newsletters, and online community management.
• Experience using content management and social media management tools like SendGrid, Hubspot, Trello, and Hootsuite.
• The ability to use data to draw insights and inform your content and community strategies.
• The capacity to work with cross-functional teams, maintaining high integrity and excellent follow-through on tasks.
• Experience working with a high-growth fintech startup or marketing agency is a plus.