Communications Specialist at Sydani Group

POSITION SUMMARY

• The Communications (Officer) is an integral member of Sydani Group Development Team.
• The Officer will use all forms of media and communications to build, maintain and manage awareness of Sydani's work.
• The Officer will be expected to help create and communicate key messages to defined target audiences in order to establish and maintain goodwill for Sydani.

DUTIES AND RESPONSIBILITIES

Communications

• Develop a stakeholder management process by creating and maintaining a contact database and a communication plan that targets key stakeholder groups.
• Advise on internal communication tools and, when required, coordinate internal communication events.
• Collaborate with the programs team and proactively network with stakeholders in the field to benefit from high media interest including coordinating interviews, prepping spokespeople, and when appropriate serving as spokesperson.
• Regularly solicit stories, and notable developments or achievements from the Sydani Internal team worthy of promotion.
• Manage messaging to external parties, including talking points, media kits, and media training for staff.
• Support media relations, public engagement and marketing initiatives such as online advertising, spokesperson research and media outreach
• Assist with development of promotional materials, including Annual Report, blog posts and other program-related collateral
• Support fund raising campaigns, event planning and management
• Identify promotional opportunities that are both strategic and creative

Social Media

• Own all relevant social media platforms to generate brand growth and positive sentiment for the organization, as well as being tasked with creating new, innovative and talk-worthy content to drive awareness and engagement
• Produce online content that engages audience segments and leads to measurable action
• Develop and implement a strategic social media/marketing/communications plan to advance Sydani Groups brand identity; broaden awareness of its programs and priorities and increase the visibility of its programs across key audiences
• Develop and implement integrated social media strategy to achieve goals including: traffic generation, donor base growth, community activation, positive sentiment, exposure, etc.
• Coordinate with other departments to lead execution of integrated social media campaigns
• Recommend new social media tools, sites, and applications as part of the social media mix
• Be ahead of all the emerging social and mobile trends.

Branding

• Develop, implement, a strategic communications plan to advance Sydani Group's brand identity; broaden awareness of its programs and priorities and increase the visibility of its programs across key audiences
• Serve as social media editor-in-chief and social media “brand voice”–set guidelines in line with industry best practices for social media and share those guidelines with all contributors retaining final sign-off/approval of all posts
• Develop social media policies, best practices, and contributor training programs to ensure Sydani Group meets or exceeds industry best practices and advances its brand goals

QUALIFICATIONS

• BA in communications, international relations or other related field
• Five years of relevant work experience with demonstrated skills in communications and public relations, preferably with an International NGO
• Photography and videography knowledge
• Excellent verbal and written communication skills.
• Previous media relations experience and proven ability to cultivate relationships with regional and national press
• Previous experience in event coordination or management
• Basic graphic design and digital marketing skills and familiarity with Adobe Photoshop, InDesign and/or Illustrator a plus